Spread the Truth
The International Network of Nicotine Consumer Organisations demands that mainstream media journalists “Spread the Truth” about electronic cigarettes
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by Dave Cross
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15 past-Presidents of the Society for Research on Nicotine and Tobacco (SRNT), the world’s top professional society in the field of tobacco control, recently published a paper rejecting claims like these.
“Not one mainstream media platform carried their ‘expert’ opinion as news,” says INNCO. “Their paper, published in the American Journal of Public Health, specifically encouraged the media, legislators, and the general public to re-evaluate negative attitudes toward nicotine vaping. Clearly, the mainstream media itself is biased. It refuses to cover a profound shift underway in expert opinion about safer nicotine alternatives.
“To be blunt: 15 of the world’s top experts in the field of tobacco control, all of them veterans of the decades-long war against big tobacco, published a paper questioning current World Health Organisation policies and recommendations, and all mainstream journalists ignored it. Is investigative journalism dead? Will they now ease off on climate change deniers and anti-vaxxers too?”
In an article published by Michigan News, the lead author of the paper, Dr Kenneth Warner, Distinguished University Professor Emeritus at the University of Michigan’s School of Public Health, explained that the current focus on preventing youth vaping could hinder adults’ efforts to stop smoking. When asked why he and his co-authors published the paper, Warner stated, “Our goal in this paper is to try to inject some sense of balance, to get public health organisations, the media and legislators to recognise that their appropriate but singular desire to keep e-cigarettes out of the hands of kids may actually be harming public health.”
Highlights from the paper include:
- A call to rebalance society’s consideration of vaping, specifically increasing focus on its potential to increase smoking cessation. The desire to decrease young people’s use of e-cigarettes shouldn’t necessarily overshadow the 480,000 Americans who die annually as a result of smoking.
- Evidence shows that vaping can increase smoking cessation and is likely more effective than FDA-approved nicotine replacement products like gum and patches.
- A majority of Americans – including smokers – believe that vaping is just as dangerous, if not more dangerous, than cigarette smoking. The authors contend that this is due in part to media coverage, 70% of which mentioned vaping risks to kids while only 37% noted the potential benefits for adult smokers. As a result, a singular focus on the welfare of kids serves as a detriment to adult smokers who could benefit from vaping.
- Vaping risks for kids are real, but evidence of the percentage of kids becoming addicted to nicotine by vaping is much smaller than popularly believed. Smoking rates among adolescents and young adults have fallen at unprecedented rates at the same time as vaping exploded in popularity. This contradicts the idea that vaping increases smoking.
In a recently published video, INNCO’s Executive Director, Charles Gardner Ph.D., shares the truth about vaping in the United States. “Here’s the shocking thing,” says Dr Gardner, “In the United States, teen use of nicotine is lower today than it’s ever been in the past 50 years. At the same time, adult moral panic about teen nicotine use has never been higher.
“There’s a complete disconnect between public perception and reality.”, he continues, “How is it possible that teen nicotine use can be down when we’re being told we have a whole new generation addicted to nicotine?” Throughout the video, he goes further to explain the current figures of young people using cigarettes, and nicotine vapes and how these numbers have changed over the last 5 decades.”
INNCO says it abhors misinformation and desperately hopes that mainstream media journalists will take on the task of ensuring that accurate and potentially lifesaving information about safer nicotine spreads through the mainstream media faster than all other forms of misinformation does.
Dave Cross
Journalist at POTVDave is a freelance writer; with articles on music, motorbikes, football, pop-science, vaping and tobacco harm reduction in Sounds, Melody Maker, UBG, AWoL, Bike, When Saturday Comes, Vape News Magazine, and syndicated across the Johnston Press group. He was published in an anthology of “Greatest Football Writing”, but still believes this was a mistake. Dave contributes sketches to comedy shows and used to co-host a radio sketch show. He’s worked with numerous vape companies to develop content for their websites.
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