Vaping News

You Don’t Know Nicotine

The first trailer for the film “You Don’t Know Nicotine” has been released as it moves closer to being launched

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‘A Billion Lives’ was a celebrated cinematic first, picking up a raft of awards and rave reviews for the powerful way it told the story of vaping and those who campaign against it. The team behind that success have finished putting the final touches to the follow up ‘You Don’t Know Nicotine’, a documentary film directed and narrated by Aaron Biebert.

Biebert previously explained the need for the new film: “Watching what's happened since A Billion Lives came out has been very difficult. It seems truth doesn't matter anymore. I've spent the past year talking to people who smoke cigarettes, those who use nicotine for various reasons, and researchers from around the world.

“Their answers keep leading to more questions. Why do so many people want to use nicotine, even from unhealthy forms like cigarettes? Are there benefits of nicotine? What are the risks? Why is there so much propaganda and money being funnelled into lying about it?

“Sadly, after A Billion Lives came out it seemed that many folks were okay with a billion smokers dying. But what if "clean nicotine" products (not from smoking) extended your non-smoking grandma's life? What if there's a surprising reason so many people (up to 90%) with schizophrenia use nicotine?”

You Don’t Know Nicotine

Difficulties in getting ‘You Don’t Know Nicotine’ were compounded by the COVID-19 pandemic. “If it weren't for the heavy topic we're dealing with in this film, I would have postponed the launch entirely until next year and focused on supporting my family and colleagues during this difficult season,” said Aaron.

However, we believe this film has the ability to positively impact the lives of up to two billion people. The COVID-19 pandemic has only made this movie more needed. In order for it to have the impact we hope for, we must launch it in a notable way so it reaches beyond the Kickstarter backers and into conversations with the general public. This is why we were so focused on doing film festivals, big premieres, and conferences. We must create buzz before the movie is finally released to the public. Most big options go away once the movie is out.”

The various starts/restarts/cancellations with film festivals and traditional premieres have driven the team to think of creative ways they can ensure the film is accessible. Further news on this will come shortly, but for now they hope you enjoy watching and sharing the trailer.


  • You Don’t Know Nicotine on Youtube
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Dave Cross avatar

Dave Cross

Journalist at POTV
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Dave is a freelance writer; with articles on music, motorbikes, football, pop-science, vaping and tobacco harm reduction in Sounds, Melody Maker, UBG, AWoL, Bike, When Saturday Comes, Vape News Magazine, and syndicated across the Johnston Press group. He was published in an anthology of “Greatest Football Writing”, but still believes this was a mistake. Dave contributes sketches to comedy shows and used to co-host a radio sketch show. He’s worked with numerous vape companies to develop content for their websites.

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