Vaping News

Holland To Ban Shortfills

Holland is set to ban the practice of selling shortfill eliquids and everything that holds more than 2ml.

Share on:
News has come to POTV that Holland is set to ban shortfills. It is a nonsensical decision that will only increase the volume of packaging waste and increase cost to the end user. Ultimately, this runs contrary to the notion that vaping is a tobacco-harm reduction tool and will dissuade smokers from switching.

The Ministerie van Landbouw (Ministry of Agriculture) has published details via the Dutch Food Safety Authority, the Nederlandse Voedsel en Warenautoriteit (NVWA). The actions go beyond just banning shortfills and place huge costs on business facing a logistical nightmare.

What legislators have done with the new Tobacco Act will crush much of the domestic vape shop market as stores rely upon juice sales to make ends meet – there is not enough profit in hardware.

They have also failed to appreciate that they allowed the cross-border sale of vape products, and so shift sales to online to stores based in European countries that allow cross-border sales. Although they stipulate that European countries exporting to Holland need to have registered with the NVWA it is guaranteed that most won’t.

Following the implementation of the Tobacco Products Directive, countries that still allow cross-border sales: Czech Republic, Denmark, France, Germany, Ireland, Malta, Netherlands, Norway, Sweden, Croatia, Slovenia, Iceland, Turkey, and the United Kingdom.

The countries that have banned cross-border sales: Austria, Belgium, Bulgaria, Estonia, Finland, Greece, Hungary, Italy, Latvia, Lithuania, Luxemburg, Poland, Portugal, Romania, Slovakia, and Spain.

  • All equipment and juices must include a mandatory package leaflet with information about potentially harmful effects and a number of warnings and no suggestions can be made that the product is less harmful than other products like cigarettes.
  • New or modified products will be submitted for approval 6 months before the product comes onto the market.
  • Manufacturers and juice makers must bear all the costs incurred in the approval process; including the receipt, storage, processing and analysis of the provided data and documents.
  • Furthermore, manufacturers, importers and distributors of e-cigarettes and refill containers are obliged to set up and maintain a system for gathering information on all suspected adverse effects of these products on human health.

The advice the NVWA gives businesses is in the form of questions and answers contained in a PDF on the website. The regulations come into effect on 1st July 2018.

Is a dripper allowed?

The NVWA throws its hands up, because it has no idea how to legislate against them.

How do you state the warning phrase on blister packs?

A warning must be placed on it that covers 30% of the total surface of the blister pack.

What rules apply to mentioning flavours and foodstuffs on the packaging unit and any outer packaging of an e-cigarette or refill pack?

On a packaging unit and any outer packaging, it is allowed to state in words what taste is involved, but no images of foods related to that taste may be displayed – no pictures of oranges or a glass of orange juice.

Is it permitted to place liquids in the refill containers larger than 10 ml for the refilling of an electronic cigarette?

No, that is not allowed. Liquid intended for refilling electronic cigarettes may be placed on the market only in refillable containers of not more than 10 ml. This also applies to (nicotine-containing) liquids that are offered in the context of "Do It Yourself" (DIY) e-liquids. These liquids are actually offered for the refilling of electronic cigarettes.

This also applies to bottles of raw PG and VG according to the NVWA, and vendors are also banned from selling larger tanks to add on to atomisers.

POTV spoke to Jeroen Geurtsen, the owner of an eliquid company based in Tiel. He told us: “With tax revenue coming down, they had to create something so they can tax all vape consumption.”

“We are active in both Belgium and the Netherlands and, sure, this is going to impact us as the Netherlands is basically lost for the foreseeable future, after 1/7/2019 and even before that as stock produced before 1/7/2018 will run out.”

“Cross border sales are permitted, but you have to be registered and obey the laws of the land. This is what we already do as we don’t sell nic into Belgium as online sales of hardware and nic is not permitted over there.”

“What will happen is that vapers will stock up, buy abroad and, after that, the industry will go underground as 10ml, especially if they are taxed, are way too expensive. Consumers will not go backwards and flavours and base can be bought everywhere as long as the word ‘VAPE’ in not to be seen within a mile.”

“I don’t know how they will enforce the cross-border problem, as the NVWA-agency will probably order stuff themselves and if send can prosecute that website, until now that hasn’t happen yet as most of our competitors are still selling nic into Belgium.”

It heralds the death of squonkers too, due to the capacity of the squeeze bottles. Or, as Jeroen says: “So that’s it for Holland: no World Cup and no shortfills.”

Dave Cross avatar

Dave Cross

Journalist at POTV
View Articles

Dave is a freelance writer; with articles on music, motorbikes, football, pop-science, vaping and tobacco harm reduction in Sounds, Melody Maker, UBG, AWoL, Bike, When Saturday Comes, Vape News Magazine, and syndicated across the Johnston Press group. He was published in an anthology of “Greatest Football Writing”, but still believes this was a mistake. Dave contributes sketches to comedy shows and used to co-host a radio sketch show. He’s worked with numerous vape companies to develop content for their websites.

Join the discussion

Vaping News

Harm Reduction For The Rich

The United Kingdom risks becoming a harm reduction country only for the wealthy, according to Michael Landl of the World Vapers’ Alliance

Vaping News

Longfills as an Alternative to Disposables

The disposable vape ban will impact many people, but there’s no reason to be concerned… Grab yourself a pod kit and a Longfill and you’ll be back to vaping the way you want to, just in a cheaper, more environmentally friendly and legal way.


COP10 is a Threat to Safer Nicotine Products

The EU obscures its position on low-risk alternatives to smoking before the WHO COP10 conference in Panama, starting Monday

Vaping News

Nicotine Is Not A Culprit

Planet of the Vapes has always encouraged smokers to use the quit product that works best for them, and snus is a product that seems to be unfairly blocked because it contains nicotine