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New Zealand property landlords are being taken to task in light of an advert banning prospective tenants if they are vapers. The Daily Mail attempted to whip up a storm about insurance companies, but failed to do some simple research first. A leading investment advisor believes huge questions linger over the future of iQOS.

No Vapers

29B Oakley Avenue sounds like a lovely part of Hamilton, New Zealand. It’s “quiet”, in a “great location” close to parks and schools, and close to the city. There’s high speed internet access, it’s fully insulated and the lawns will be mown for you. All in all, it sounds a brilliant place to live if you are a “working couple”. Unless you happen to vape.

Professor Marewa Glover isn’t impressed. Her daytime job involves her carrying out a current survey of New Zealand vapers, trying to reduce smoking in pregnancy and ending smoking, as part of her role as Professor in Public Health, at the School of Health Sciences of the University of New Zealand.

“Have just emailed this landlord asking why they're excluding vaping,” she writes. “If you don't want tenants to smoke, then allowing them to vape instead would be support them to quit. Are other landlords banning vaping? Why?”

Do you rent? Does your landlord ban vaping too?


The Daily Mail has just tried to smear vaping by linking it with smoking again – this time by claiming that insurance companies view vapers as though they were exposed to the same level of danger as smokers.

“Doubts over the safety of vaping mean people who use e-cigarettes containing nicotine receive the same premiums as smokers,” they wrote. “A growing number of experts are worried about the long-term effects of e-cigarettes.”

But, true to form for the newspaper, the article is nothing but nonsense – except for the final section where they actually spoke to somebody from the trade organisation UKVIA.

“Ignore their headline,” UKVIA told its Twitter followers. “We're now working with @futureproofltd so that vapers receive life insurance rates that reflects that it is 95% less harmful.”

Future Proof replied: “We’re really excited to be working with UKVIA to help vapers access cheaper life insurance.” To prove the point, Future Proof has already carried a very positive article about the relative safety of vaping on its website’s blog. We have approached the company to ask if they would like to explain their services to POTV members.

Feeling The Heat

Many commentators were taken aback by the recent profits announcement by Philip Morris (PM), owners of the iQOS heat-not-burn (HNB) product, but widely respected market advisors The Motley Fool think it is more serious than first perceived.

The problem comes not from the decline in tobacco sales but the wholly unexpected tail-off of sales in its Japanese HNB market. The Fool says that the figures clearly suggest, “that the overall pie has shrunk” for PM.

For the global market, PM was late to the party with HNB. Innovators have taken to vaping instead; early adopters and the early majority have followed them into using vape products – and won’t switch back to tobacco products. This leaves the tobacco company to fight over 45% of smokers from a minority position with a less popular and less fashionable product.

The market analysts believe the application for US iQOS marketing approval could be a make or break scenario for the tobacco giant.

Dave Cross avatar

Dave Cross

Journalist at POTV
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Dave is a freelance writer; with articles on music, motorbikes, football, pop-science, vaping and tobacco harm reduction in Sounds, Melody Maker, UBG, AWoL, Bike, When Saturday Comes, Vape News Magazine, and syndicated across the Johnston Press group. He was published in an anthology of “Greatest Football Writing”, but still believes this was a mistake. Dave contributes sketches to comedy shows and used to co-host a radio sketch show. He’s worked with numerous vape companies to develop content for their websites.

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