The Price of Misinformation
Truth is a foreign country to some public health researchers, and their voluntary myopia has real-world ramifications.
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by Dave Cross
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A study conducted on behalf of Yorkshire Cancer Research has found that “tobacco users are ‘suspicious’ of e-cigarettes and have no desire to give vapes a go - despite health professionals urging them to do so.”
Researchers spoke to 844 smokers and 1,156 ex-smokers across the UK. Shockingly, they discovered that many of them believe vaping is as dangerous as smoking.
Dr Shahab, a leading smoking cessation academic and associate professor in health psychology at University College London, previously said: “The false belief that vaping is as harmful as smoking could be preventing thousands of smokers from switching to e-cigarettes to help them quit.”
”Research we and others have conducted shows that vaping is much less harmful than smoking and that using e-cigarettes on a long-term basis is relatively safe, similar to using licensed nicotine products, like nicotine patches or gum.”
“Using e-cigarettes or nicotine replacement such as patches or gum will boost your chances of quitting successfully.”
Confusion over the benefits of switching to vaping lies at the feet of tobacco controllers who are conducting campaigns by press release rather than grounding their work in sound science.
Rachelle Annechino and Tamar Antin’s paper in the IJER, titled “Truth telling about tobacco and nicotine”, calls for action to combat the spreading of misinformation.
“In some settings, the prevalence of inaccurate and conflicting beliefs about the harms of some nicotine and non-combustible tobacco products has also increased in recent years, suggesting that some people may have been misinformed more often than they have been informed about these products, whether through public health, mass media, and/or social communication.”
“In an era in which community ‘gate watchers’ and ‘social proof’ are at least as important as traditional gatekeepers or credentialing as arbiters of expertise, signals of trustworthiness such as transparency and a willingness to seek out and engage with diverse points of view may become even more salient.”
“A commitment to truth telling that is responsive to public interests is especially critical.”
It’s a theme continued in an opinion piece by Julie Gunlock. “The public health community has failed to build awareness of how switching to e-cigarettes can reduce the harm associated with smoking,” she writes, calling it “a public health tragedy”.
Gunlock refers to a study published by McLaughlin and Associates, where 53% of Americans polled said vaping wasn’t less harmful than smoking, “a misperception that could dissuade many of them from switching to less harmful e-cigarette products.”
But, as the Yorkshire Cancer Research study highlights, there’s no “could” about it, the distortion and obscuration of facts is leading to smokers continuing to smoke.
“In a perfect world,” writes Gunlock, “no one would smoke anything, eat junk food, have unprotected sex, drink alcohol or stay up too late.” In a perfect world, researchers would always tell the truth – not just their version of it.
Resources:
- Yorkshire Cancer Research - https://yorkshirecancerresearch.org.uk
- “Truth telling about tobacco and nicotine” by Annechino and Antin - https://dx.doi.org/10.3390/ijerph16040530
- “E-cigarettes are much safer than smoking but few know it. That's a public health tragedy” by Julie Gunlock - https://eu.usatoday.com/story/opinion/2019/02/28/smokers-should-switch-e-cigarettes-vaping-healthier-than-tobacco-column/2990934002/
Photo Credit:
Misinformation sign by Peter Hogan https://www.flickr.com/photos/petehogan/
Dave Cross
Journalist at POTVDave is a freelance writer; with articles on music, motorbikes, football, pop-science, vaping and tobacco harm reduction in Sounds, Melody Maker, UBG, AWoL, Bike, When Saturday Comes, Vape News Magazine, and syndicated across the Johnston Press group. He was published in an anthology of “Greatest Football Writing”, but still believes this was a mistake. Dave contributes sketches to comedy shows and used to co-host a radio sketch show. He’s worked with numerous vape companies to develop content for their websites.
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