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Vaporesso Competition Time

Vaporesso is set to launch a user customisation competition with the XROS 3 Nano in order to encourage innovation

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Vaporesso, a world-leading vaping brand, is set to launch its latest brand innovation campaign, the “Fun with Innovation Now – VAPORESSO Sparkling Creative Design Competition”. The event will run from April 15 to September 15. It aims to highlight the company’s innovation DNA by combining its latest XROS 3 NANO product with a unique design innovation platform, allowing consumers to play a key role in (what they say will be) co-creating the future of vaping.

Vaporesso says that as part of its focus on innovation, it has introduced a new theme for 2023: “Innovate at Once”. This, it adds, is a “commitment to fearlessly pursue innovation and push boundaries in all areas of design and user experience optimisation”, which will allow the company “to focus on its three core brand values – innovation, reliability, and style – while continuing to emphasise [Vaporesso’s] commitment to a multidimensional approach to innovation.”

In the company’s latest campaign, Vaporesso says it is focusing on the concept of “unlimited innovation”.

Vaporesso’s explains that this means its innovation “is not restricted to a single dimension but instead permeates across multiple dimensions such as products, design, culture, and ecology. The Company’s ideology goes beyond the conventional, and aims to integrate, break through, and empower, in order to create infinite beauty for the world.”

Vaporesso says that “with such innovation philosophy, [it] aims to create unlimited beauty for the world, and the FUN WITH INNOVATION NOW – VAPORESSO SPARKLING CREATIVE DESIGN COMPETITION is an excellent example of this, with the Company inviting all consumers to join them in this journey of innovation.”

During the campaign, Vaporesso will showcase “the CMF (Colour, Material, and Finish) of the XROS 3 and XROS 3 NANO series, and invite internal ID designers, artists, and KOLs [key opinion leaders] to build unique CMFs for display.”

In addition, consumers will have the opportunity to participate in the XROS 3 NANO customisation competition, where they can submit their own designs for the chance to win “exciting prizes, including an iPad Pro, an iWatch, and Air Pods.”

Vaporesso adds: “The winners also have the chance to be included in the blind box imagination plan and become a custom blind box product sold globally.”

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Dave Cross

Journalist at POTV
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Dave is a freelance writer; with articles on music, motorbikes, football, pop-science, vaping and tobacco harm reduction in Sounds, Melody Maker, UBG, AWoL, Bike, When Saturday Comes, Vape News Magazine, and syndicated across the Johnston Press group. He was published in an anthology of “Greatest Football Writing”, but still believes this was a mistake. Dave contributes sketches to comedy shows and used to co-host a radio sketch show. He’s worked with numerous vape companies to develop content for their websites.

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