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WVA Voices Heard

Our voices are heard, says the World Vapers Alliance as vapers celebrate the victory to save e-liquid flavours in Sweden

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“Our voices are heard”, says the World Vapers Alliance as vapers celebrate the victory to save e-liquid flavours in Sweden. As covered by the Planet of the Vapes last week, the Swedish Parliament voted against the ban on vape flavours. The legislation would have ignored independent evidence and banned the sale of all non-tobacco flavoured e-liquids.

Michael Landl, director of the vaping advocacy group World Vapers Alliance, celebrated the victory to save flavours: “Today, we celebrate a huge victory in our fight against smoking. Flavours are a determining factor in helping smokers quit. If this ban had been adopted, 150,000 people in Sweden - almost the population of Upsala - could have been pushed back to smoking. Vapers, local activists and the WVA team have done tremendous work to make their voices heard. We made politicians finally listen!”

The World Vapers Alliance says it has been actively opposing the flavour ban in Sweden. In March, the group hosted an art installation in front of the Parliament to make the voices of Swedish vapers heard. In May, the group also delivered an open letter to the Swedish parliamentarians to draw attention to the science-backed facts.

Yet, our fight to save flavours and help people live better lives is far from over. Flavour bans are in place in seven European countries, more have flavour bans on the legislative agenda, and politicians are discussing bans at the EU level. We need to make sure that politicians listen to consumers and make decisions based on scientific evidence, which has proved that vaping is much safer than smoking and flavours are an important part of smoking cessation,” said Landl.

World Vapers Alliance is running a #FavoursMatter campaign to raise awareness about flavours' role in helping smokers quit. Learn more about it here:

The World Vapers’ Alliance says it “amplifies the voice of vapers worldwide and empowers them to make a difference in their communities. Our members are vapers associations and individual vapers from all over the world.”

Michael Landl is the director of the World Vapers’ Alliance. He is from Austria and is based in Vienna. He is an experienced policy professional and passionate vaper. He studied at the University of St. Gallen and worked for several public policy outlets and the German Parliament.


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Dave Cross

Journalist at POTV
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Dave is a freelance writer; with articles on music, motorbikes, football, pop-science, vaping and tobacco harm reduction in Sounds, Melody Maker, UBG, AWoL, Bike, When Saturday Comes, Vape News Magazine, and syndicated across the Johnston Press group. He was published in an anthology of “Greatest Football Writing”, but still believes this was a mistake. Dave contributes sketches to comedy shows and used to co-host a radio sketch show. He’s worked with numerous vape companies to develop content for their websites.

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