Vaping News

Liberty Flights Bought Out

One of the oldest names in the world of British vaping, Liberty Flights, is being bought out by another company

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One of the oldest names in the world of British vaping and advertiser with Planet of the Vapes, Liberty Flights is being bought out by Supreme PLC. Supreme began life as a small company reselling batteries before growing into a vape powerhouse and becoming listed on AIM, a junior market on the London Stock Exchange.

Long term vapers will instantly know of Liberty Flights, one of the oldest vape companies in the United Kingdom following it beginning business in 2009. Newer vapers will have seen Liberty Flights adverts hosted on the Planet of the Vapes forum. Liberty Flights specialises in premium e-liquids, high-quality devices, and acts as a distributor for a sizable list of third-party e-liquid brands.

Supreme Imports, now Supreme PLC, moved from reselling Duracell batteries to manufacturing over 100K juice bottles a day. It is now the power behind the brands 88Vape, KiK, and Vapenation – as well as selling millions of batteries, lightbulbs and light fittings each year.

Supreme puts its success down to it transitioning from being a successful brand owner and importer to being a high-quality manufacturer in the UK.

Selling through retail outlets, wholesalers and via its own online web presence, Liberty Flights made a turnover of £9 million before tax in the year ending this January.

Supreme has now added Lancashire-based Liberty Flights to its portfolio in a buyout worth £14.75 million. The fee buys Darwen-headquartered firm Liberty Flights Holdings Limited, the Liberty Flights brand, and the “market-leading” Dot Pro device.

Matthew Moden, Christopher Parker and Abraham Spain – the three shareholders of Liberty Flights – will receive the £14.75 million which Supreme has funded through credit from the bank HSBC.

Supreme CEO Sandy Chadha told journalists: “The combination of Liberty Flights and Supreme’s existing vape offerings couldn’t be more aligned and is highly complementary across our respective manufacturing, product, and customer profiles. In addition, the acquisition further builds on our significant market reach in the UK, accelerating our product presence in the fast-growing pod system market, a sizeable growth opportunity for Supreme. We look forward to welcoming Liberty Flights into the Supreme group and updating shareholders on our progress over the course of the current financial year.”


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Dave Cross avatar

Dave Cross

Journalist at POTV
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Dave is a freelance writer; with articles on music, motorbikes, football, pop-science, vaping and tobacco harm reduction in Sounds, Melody Maker, UBG, AWoL, Bike, When Saturday Comes, Vape News Magazine, and syndicated across the Johnston Press group. He was published in an anthology of “Greatest Football Writing”, but still believes this was a mistake. Dave contributes sketches to comedy shows and used to co-host a radio sketch show. He’s worked with numerous vape companies to develop content for their websites.

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