Vapers Address Swedish MPs

Posted 31st May 2022 by Dave Cross
Last week, the global vaping advocacy group World Vapers Alliance delivered an open letter to the Swedish parliament urging policymakers to stop the flavour ban. It combined this with another protest to stand against the ban on vape flavours.

The World Vapers Alliance and a group of vapers marched in front of the Parliament with the slogan “Flavours help smokers quit” during parliament's session and delivered an open letter to members of parliament to urge them to vote against the ban.

Earlier this year, the Swedish government introduced a bill that would prohibit all non-tobacco vape flavours in nicotine and non-nicotine products. If approved, the bill is set to enter into force on 1 January 2023.

“I benefited first-hand from vaping and managed to stay smoke-free for the last few years. Like most other smokers, I tried to find a way out of cigarettes - but nothing worked for me, the patches, the gums, cold turkey. Vaping - and especially combined with flavours - was my saviour. And like me there are millions around the world who are healthier and lead a better life because of vaping,” said Michael Landl, Director of the World Vapers’ Alliance.


According to Landl, the ban on vape flavours will have disastrous consequences on public health: “According to Yale School of Public Health, vaping flavoured e-cigarettes are associated with a 230% increase in the odds of adult smoking cessation. If vape flavours were banned, more than 150.000 swedes could be pushed back to smoking, which goes against any public health authority.”

The public is also invited to support World Vapers’ Alliance's efforts to protect flavours. Visit to send a message to Swedish Members of the Parliament telling why flavours matter and should not be banned.

The World Vapers’ Alliance says: “The WVA amplifies the voice of vapers worldwide and empowers them to make a difference in their communities. Our members are vapers associations and individual vapers from all over the world.

“Michael Landl is the director of the World Vapers’ Alliance. He is from Austria and is based in Vienna. He is an experienced policy professional and passionate vaper. He studied at the University of St. Gallen and worked for several public policy outlets and in the German Parliament.”

The Electronic Cigarette Company


Photo by the blowup on Unsplash

 Dave Cross
Article by Dave Cross
Freelance writer, physicist, karateka, motorbikes, and dog walker
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