Vaping News

UKVIA Calls On Government To Act

The UK Vaping Industry Association has issued a call for the government to urgently address vaping regulations following shocking smoking rate findings by ITV News

Share on:
The UK Vaping Industry Association (UKVIA) has expressed its alarm at figures reported by ITV News indicating an increase in ‘stress smoking’ as a result of COVID-19, calling them “shocking in this day and age”. The trade body has also repeated its call to Government to review vaping regulation which will allow smokers to better weigh up the comparative health risks between using conventional or e-cigarettes.

ITV News reported (1) reported on data obtained from a survey of 1,935 adults aged over 18 in October 2020, conducted by analysts Mintel, showing that 39% of smokers aged 18-34 said they are now smoking more regularly. The survey also indicated 10% of former smokers restarting the habit since the start of the pandemic – helped in part by the government’s refusal to consider vape stores as essential businesses during the lockdowns.

John Dunne, Director General of the UK Vaping Industry Association (2) said: “Whilst it was good to see that the report showed that sales of e-cigarettes have increased by 7%, it is shocking to see so many smokers smoking more or returning to their habit in this day and age when there are much less harmful alternatives, such as vape products, available.

“The overriding problem is that misinformation on vaping is still prevalent. Many smokers still believe that it is at least as harmful, or indeed more of a health risk than smoking, when evidence from highly credible and respectable organisations such as Public Health England, British Heart Foundation and Cancer Research UK show that using vape products is a fraction of the risk of conventional cigarettes.

“As an industry we are already calling upon Government in their review of the Tobacco Related Products Regulations to look at evidence based messaging we can include on product packaging to raise awareness of the significant harm reduction opportunity that vaping represents for current smokers, including those that have wavered recently due to the pandemic and returned to their habit that they’d worked so hard to leave behind in the first place.

“Smokers need to be assured that the best way to quit smoking is through the use of vaping. Only by doing so will the Government realise it’s ambition of a smoke free nation by 2030.

“This is why we campaigned so hard to keep vape outlets open as essential shops during the lockdowns over the last year – not only to provide critical access to vape products for smokers looking to quit or those tempted to return to smoking, but also to educate them on how to make a successful switch to vaping.”

Dunne added: “With vape shops now reopening in England and Wales and set to do the same in Scotland and Northern Ireland by the end of April, we hope that this will help stem the tide of increasing smoking rates and those returning to their old habits.”

The UKVIA is currently mid-way through its month-long VApril awareness campaign (3), which helps educate smokers on how to successfully transition to vaping.


  1. ITV -
  2. UKVIA -
  3. VApril -
Dave Cross avatar

Dave Cross

Journalist at POTV
View Articles

Dave is a freelance writer; with articles on music, motorbikes, football, pop-science, vaping and tobacco harm reduction in Sounds, Melody Maker, UBG, AWoL, Bike, When Saturday Comes, Vape News Magazine, and syndicated across the Johnston Press group. He was published in an anthology of “Greatest Football Writing”, but still believes this was a mistake. Dave contributes sketches to comedy shows and used to co-host a radio sketch show. He’s worked with numerous vape companies to develop content for their websites.

Join the discussion

Vaping News

Industry Licensing Scheme Proposed

A vape industry licensing scheme will generate £50m+ per year to combat underage and illicit vape sales according to industry experts

Vaping News

Be Vape Vigilant Success

The ‘Be Vape Vigilant’ national initiative has exposed more than 100 potential rogue vape traders says the UK Vaping Industry Association

Vaping News

UKVIA Writes To Sunak

The UKVIA has sent a letter to Prime Minister Rishi Sunak to 'express profound dismay and disappointment' that the government has decided to proceed with a ban on disposable vapes

Vaping News

UKVIA’s Response to the Ban

John Dunne, Director General of the UK Vaping Industry Association (UKVIA) has issued a statement covering its take on the vape ban and other measures