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Big T News

Fontem Ventures’ Blu announces its most popular flavour, PMI are arguing for the inclusion of vapers in discussions, and BAT is on a roll of good news

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Like it or loathe it, Big Tobacco is having an immense impact on the vape market. Fontem Ventures (owned by Imperial Brands) has announced the most popular flavour of Blu in the United Kingdom. Meanwhile, Philip Morris International (PMI) are arguing for the inclusion of vapers and smokers in discussions about smoke-free products. Finally, British American Tobacco (BAT) is celebrating news of the Serious Fraud Office closing its investigation and a rise in profits due to its vaping line.

We’ve analysed sales data for postcodes across the length and breadth of England, Scotland, Wales and Northern Ireland to reveal the most popular blu e-liquid flavours of 2020,” says Blu(1).

Menthol and mint and tobacco flavoured e-liquid both outsold all other flavours combined, indicating vapers love the classic flavours, but are keen to choose smoking alternative products. Berry flavours completed most of the remaining bestseller’s list, with beverages (such as café latte and caramel café) bringing up the rear.”

At the 27th National PR Congress of the Public Relations Society of the Philippines, the Vice President Global Communications for PMI told the assembled online audience: “Traditionally we’ve always been very shy of public conversation, but we realise it was time to go out, be public, be vocal and advocate for change.”

Tommaso di Giovanni continued to explain(2) that misinformation surrounds the debate of safer nicotine products and added, “It’s a rallying cry for all to those who have a role to play”.

Maybe Mr di Giovanni will go on to acknowledge that consumer advocates have been playing their part for a decade so far in his next presentation?

BAT is welcoming news that the UK’s Serious Fraud Office (SFO) has closed its investigation into allegations of corruption. The process has taken over three years and that began two years after initial claims of bribery(3).

The SFO said: "The evidence in this case did not meet the evidential test for prosecution as defined in the Code for Crown Prosecutors.”

BAT’s joy was compounded by its full year results revealing an almost 10% rise in pre-tax profits. It banked £8.67 billion in the last year to December and puts it down partially to three million more people opting in to its vaping and other reduced harm products(4).


  1. Vape nation: what was the most popular e-liquid flavour in the UK during 2020? -
  2. PMI exec pushes for public discussions on better alternatives to cigarettes -
  3. Revealed: Big tobacco and the corruption of the TPD -
  4. Cloudy outlook leaves shares in British American Tobacco out of puff -
Dave Cross avatar

Dave Cross

Journalist at POTV
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Dave is a freelance writer; with articles on music, motorbikes, football, pop-science, vaping and tobacco harm reduction in Sounds, Melody Maker, UBG, AWoL, Bike, When Saturday Comes, Vape News Magazine, and syndicated across the Johnston Press group. He was published in an anthology of “Greatest Football Writing”, but still believes this was a mistake. Dave contributes sketches to comedy shows and used to co-host a radio sketch show. He’s worked with numerous vape companies to develop content for their websites.

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