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Smoore Obtains Advanced Certification

Feelm’s parent company Shenzhen Smoore Technology Ltd. has obtained the AEO Advanced Certificate, a first in the Chinese electronic atomisation industry

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Feelm’s parent company Shenzhen Smoore Technology Ltd. has obtained the AEO Advanced Certificate, a first in the Chinese electronic atomisation industry. AEO is a concept under the World Customs Organization (WCO) to secure and facilitate global trade. The Advanced Certification is the top credit level, a “VIP Pass”, for international enterprises recognised by customs in several countries.

Feelm is a high-quality atomisation technology brand with an annual productive capacity that has surpassed 1.2 billion pieces. Products with “Feelm Inside” have been exported to Europe, America, East Asia, Africa, Oceania and many other countries and regions. With the AEO Advanced Certificate, it will take much less time for customs clearance, significantly increasing its global competitiveness.

Achieving this certification is no easy process; It requires a well-established management system, healthy financial index, and effective cargo security management. The application process involves a complicated program stretching across a number of departments such as human resource, accounting, supply chain, logistics and quality inspection.

According to the customs statistics, there are in total 3,239 enterprises owning the AEO Advanced Certificate, accounting for only 0.22% of the registered enterprises in China. To pass the exam, Smoore set up a program team in 2018. In total, 9 departments have participated, over 30 training sessions have been conducted, and a 7,524-page document was submitted. From start to certification, the application process lasted for nearly two years.

Until now, China has signed mutual AEO agreements with 42 countries and regions, including Singapore, the Republic of Korea, the European Union, Switzerland and New Zealand. This places China at the top of the list of countries with signed agreements.

In addition, the Chinese government is promoting the cooperation with customs along the “Silk Road”, planning to complete the mutual agreement with around 20 countries and regions which occupying for 80% export volume, providing more convenience for cooperates.

This means that Smoore could enjoy more conveniences in custom clearance, due to its “VIP Pass”. The conveniences including fewer inspections on goods shipments, quicker release of goods, simplified process and decreased clearance costs. The customs clearance time of an AEO certificated business is averagely decreased by 30%, hugely reducing the logistics costs.

According to Frost & Sullivan, Smoore was the world’s largest vaping device manufacturer in terms of revenue, accounting for 16.5% of the total market share, in 2019. Products developed and manufactured by Smoore have been exported to more than 50 countries and regions. The benefits accrued from the AEO Advanced Certificate will likely strengthen Smoore even more in overseas markets.


  • Smoore/Feelm Tech – [link]

Photo Credit:

  • Images provided by Feelm

Dave Cross avatar

Dave Cross

Journalist at POTV
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Dave is a freelance writer; with articles on music, motorbikes, football, pop-science, vaping and tobacco harm reduction in Sounds, Melody Maker, UBG, AWoL, Bike, When Saturday Comes, Vape News Magazine, and syndicated across the Johnston Press group. He was published in an anthology of “Greatest Football Writing”, but still believes this was a mistake. Dave contributes sketches to comedy shows and used to co-host a radio sketch show. He’s worked with numerous vape companies to develop content for their websites.

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