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WVA Survey Finds Vaping Helps Smokers Quit

A survey by the World Vapers’ Alliance has found that ex-smokers say vaping worked to help them quit tobacco when other routes out didn’t

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A survey by the World Vapers’ Alliance (WVA) has found that ex-smokers say vaping worked to help them quit tobacco. Moreover, it discovered that out of all of the respondents, most only vaped because it was a cigarette cessation method.

The WVA’s survey shows that 9 out of 10 vapers started vaping to quit smoking or reduce the amount they smoke. Nearly 500 members of the World Vapers’ Alliance participated in the survey, which seeks to understand vapers better ahead of many legislative battles around the world in the next year. Vapers were asked why they started vaping, their preferences in terms of vaping flavours and their purchasing habits.

The WVA ran the survey online from October to December. It works to amplifies the voice of vapers around the world and empower them to make a difference for their communities. It says: “Our members are vapers associations as well as individual vapers from all over the world.

Michael Landl is the director of the World Vapers’ Alliance. He is from Austria and based in Vienna. He is an experienced policy professional and passionate vaper. He studied at the University of St. Gallen and worked for several public policy outlets and as well in the German Parliament.

Landl said: “Vaping clearly is a great option for smokers who want to quit. This survey confirmed our belief that almost all of the current vapers use E-Cigarettes to quit or reduce cigarette consumption. It is clear that vapers overwhelmingly use vaping as a cessation method and that any restrictions, particularly on flavours, will do more harm than good.”

The results of the survey showed that:

  • More than 90% started vaping to quit smoking or reduce the number of cigarettes they smoke.
  • Close to 92% said they would continue to vape through alternative means or return to smoking if flavours were banned.
  • Nearly 95% said vaping helped them reduce or completely quit smoking.
  • An overwhelming 94% said that vaping is more effective than other methods to quit smoking.

Michael Landl called on lawmakers: “Vaping is less harmful than smoking and can help smokers to quit and former smokers to stay away from the deadly habit. That is why new regulations should be led by science and real-life experience, instead of ideology on this issue. Lawmakers around the globe must actively encourage smokers to switch to e-cigarettes and ensure access and affordability. Otherwise, the goal of improving public health can’t be achieved. 2021 must become the year of vaping instead of smoking.”

The NHS says: “E-cigarettes are far less harmful than smoking cigarettes and can help you quit.”


  • World Vapers’ Alliance – [link]
  • “Quit Smoking”, the NHS – [link]
  • Using e-cigarettes to stop smoking”, the NHS – [link]

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Dave Cross avatar

Dave Cross

Journalist at POTV
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Dave is a freelance writer; with articles on music, motorbikes, football, pop-science, vaping and tobacco harm reduction in Sounds, Melody Maker, UBG, AWoL, Bike, When Saturday Comes, Vape News Magazine, and syndicated across the Johnston Press group. He was published in an anthology of “Greatest Football Writing”, but still believes this was a mistake. Dave contributes sketches to comedy shows and used to co-host a radio sketch show. He’s worked with numerous vape companies to develop content for their websites.

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