The World Vape Show will be the first event of its kind in the UAE, now benefitting from changes to government legislation in April that legalised the sale of vape products and juices.
Legislators finally recognised that vaping offers a spectacular opportunity to reduce the rates of smoking in the adult population – something that had begun anyway due to a thriving black market.
Currently, 25-30% of men in the UAE use tobacco products – making a lucrative market ripe for vape companies looking to gain a foothold at the beginning of its growth cycle.
Steve Diprose, Managing Director at Quartz Business Media, the organisers of The World Vape Show, said: “Before April 2019 it was against the law for retailers in the UAE to sell e-cigarette products but now there are huge opportunities for both manufacturers and retailers to take advantage of.”
“We have created this event to bring the industry together in a new market, to understand how suppliers can reach end users, how the vaping category in-store can drive footfall, sales and profits, and what we can learn from both specialist outlets and the big retailers.”
The three-day event will take place over the weekend of the 3-5th June 2020, at the Dubai World Trade Centre. Over 50 companies have already signed up to showcase their products to international retailers, wholesalers, distributors and consumers.
The show will also include an entertainment arena, “hosting our cloud and tricks competitions as well as music from local DJs and artists,” building on The Hall of Vape’s experience of hosting similar events in Germany.
In addition, the Future of Vape Conference will run concurrently, featuring experts from around the world debating innovation, regulation and the outlook for the vape industry.
“We’ve created a conference agenda to cover the full spectrum of the market, from innovation to public health to a specific session on the UAE’s market,” added Diprose.
“One of the sessions which will be of most benefit to our visitors is ‘Building and Branding your Vape Business’ which will provide practical advice on how to establish your vape business, promote it within the market regulations and grow it. These kinds of sessions are vital for an emerging industry.”
Entry to the event is free but only the final day is open to the general public. Applications are still open for companies looking to exhibit or sponsor at The World Vape Show, and the organisers are still keen to hear from experts wanting to take to the stage during the Future of Vape Conference.
- The World Vape Show – [link]