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VPZ Study

A study conducted by vape company VPZ has found that 96% of smokers who wanted to quit or cut back on smoking have achieved their goal by vaping.

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A huge 96% of smokers who wanted to quit or cut back on smoking have achieved their goal by vaping, according to the United Kingdom’s largest vape chain VPZ. The large study was conducted to find out more regarding vapers’ lifestyles and choices. VPZ, with over 125 stores across the UK, was established in 2012 and is based in Edinburgh.

The research survey carried out by VPZ asked 4,000 people about their recent lifestyle changes, how to break a habit and why they started vaping. It revealed that vaping has helped almost 100 per cent of those surveyed to quit or cut back on the number of cigarettes they smoke per day.

The results also found that 66% of people have tried and failed to make a lifestyle change in the last year, with 16% of people trying to make the same change year on year and failing.

The survey carried out by the UK’s leading vaping specialist comes at a time when the industry is calling for separate legislation that will allow smokers to better understand the benefits of vaping.

Public Health England estimates that vaping is 95 per cent less harmful than smoking traditional cigarettes. Latest figures also show that approximately 2million people in the UK have already quit smoking by switching to vaping, with 500,000 more presently trying to switch. Furthermore, Cancer Research UK estimates that there are currently 9.4million smokers in the UK who can still potentially switch to vaping.

Doug Mutter, Director at VPZ said: “Our customers are always telling us how vaping is by far the best way to quit smoking. The results speak for themselves and show the potential of vaping to transform the health and wellbeing of the nation.”

What’s also interesting from the survey findings is that people are not just vaping to quit smoking, but also to try and lose weight and save money.”

This has really shown us the wider lifestyle changes and benefits people are experiencing from making the switch, whilst underlining the potential of vaping to be a key weapon in the Government’s stop smoking strategy.”

Doug continued: “Vaping represents a huge public health opportunity and the market will continue to grow as increasing numbers of smokers recognise its effectiveness in helping people to quit smoking.”

Consumer education is crucial too and separate legislation will remove vaping from existing tobacco laws and ensure that consumers are able to make informed choices and give up cigarettes once and for all.”


Dave Cross avatar

Dave Cross

Journalist at POTV
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Dave is a freelance writer; with articles on music, motorbikes, football, pop-science, vaping and tobacco harm reduction in Sounds, Melody Maker, UBG, AWoL, Bike, When Saturday Comes, Vape News Magazine, and syndicated across the Johnston Press group. He was published in an anthology of “Greatest Football Writing”, but still believes this was a mistake. Dave contributes sketches to comedy shows and used to co-host a radio sketch show. He’s worked with numerous vape companies to develop content for their websites.

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