The Truth Initiative’s Allison Glasser led a team that is worried about “the lack of regulation on marketing of electronic cigarettes in the U.S. and the increasing exchange of e-cigarette-related information online”. So concerned that they didn’t carry out their own study but looked at other academic’s.
The only people concerned about researching vape marketing and communication are going to be those with a clear bias against vaping. Thus, from the 124 publications they read through, it is no surprise that the team link marketing to use…and then (laughably) state “there is no evidence that [vaping] affects cigarette use”.
This is against a backdrop of record-low smoking rates in the States (as they are in the UK), and the related news that “cancer deaths fall to lowest rate in decades”. Although vaping is far too recent a phenomenon to be influencing this finding, it is obvious to almost everybody in the UK public health and medical sectors that ecigs offer a huge potential for breaking the addiction that leads to harm from smoking cigarettes.
It’s the evidence being amassed in the UK that Vapers Philippines insist The Philippine College of Chest Physicians (PCCP) should go and read. In particularly, the organisation believes the PCCP should focus on why the British Medical Association (BMA) changed its stance on vaping.
The association’s president said: “We call on the PCCP to carefully look at the reasons behind the BMA’s about-face on e-cigarettes. As the premier specialty organization of Filipino pulmonologists and acknowledged authority in pulmonary medicine in the Philippines, the PCCP can be a huge influence in the adoption of tobacco harm-reduction measures in the country that could potentially save millions of Filipino lives.”
“Although not harmless,” writes Linda Bauld in The Guardian, “the evidence is unequivocal that vaping is much safer than smoking. But misinformation and scaremongering could still be putting people off switching.”
In her article, she details a list of positive papers that cover subjects such as how vaping has improved the health of ex-smokers, offers a tiny risk of cancer when compared to cigarettes, and how our health organisations are throwing their combined weight behind ecigs and harm reduction. If Allison Glasser is listening, the truth is out there – just not in the places you’ve been looking.