Big T Vape Moves

Posted 27th November 2017 by Dave Cross
Imperial Brands have moved in on Nerudia as they seek to expand into eLiquid territory. They, and the other big fag companies, have also targeted the next-gen heat-not-burn as another route to profits. Where does that leave Big T’s involvement in the vaping market?

Imperial Brands are responsible for Winston, Kool and Gauloises cigarettes and have been tardy in getting involved in new technologies when compared to other Big T companies. In fact, the company is on record as previously stating it wouldn’t get involved in heat-not-burn.

This changed as soon as investors and market analysts saw their half-year results.

Alicia Forry, an Investec analyst, said: "Given continued market scepticism around Imperial's trading performance and relative lack of presence in some next generation product segments, the [Final Year 2017] update should reassure. We think Imperial, if it so wished, could launch a heat-not-burn product within one year and at an easily manageable cost "

The Electronic Cigarette Company

It may be a surprise to some to discover that a tobacco firm has resolutely clung to its traditional (albeit declining) markets. For those pondering the current state of the vaping market, Go Smoke Free has released findings from a recent study.

In their press release, the company states: “With the UK e-cigarette market set to grow to $5.67bn by 2021, it comes as no surprise that tobacco brands want to get a piece of the action. Go Smoke Free has taken a closer look at 73 leading e-cigarette brands to find out who really owns them.”

“We found that the key players in the tobacco industry owned subsidiaries than then owned the following nine major e-cigarette brands:

Vape Club
  • VIP, Vapestick, 10 Motives and Vype: Owned by subsidiary company Nicoventures Holdings, which is in turn owned by British American Tobacco
  • Socialites: Owned by Stada UK Holdings, which is owned by Stada Arzneimittel AG
  • V2Cigs/Vapour2 UK: Owned by VMR Products, which is owned by Huabao”

But despite this, 80% of the vaping brands remain independently owned. Could a shift in focus from vaping to heat-not-burn be enough to ensure we get to keep our loved independents? Time will tell.

Graphics from under Creative Commons

 Dave Cross
Article by Dave Cross
Freelance writer, physicist, karateka, dog walker
Vape Green