Vaping News

A Billion Lives

The movie about vaping is here – where can you see it or arrange a screening.

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A Billion Lives, a film by Aaron Biebert about the lies and corruption surrounding the opposition to vaping, is finally here. There are viewings at various UK cinemas and detail is included below how you can organise a screening in your region.

During the coverage of the red carpet launch in Hollywood, Aaron was asked about possibly screening the film on Netflix: “I totally get it. We’re going to see how the screenings go and then look at this.” The launch was attended by, among others, Julia Roberts’ brother, the bailiff from Judge Judy, two NBA stars and Michael Jackson’s brother Tito.

Asked about the passion that drove him to make this film, Biebert said: “The biggest thing I’m getting sick of is all the lies and propaganda. Everywhere I look, whether it’s our food or our medical system, I’m not really sure what the truth is anymore – because of the advertising, because of the paid propaganda spokespeople. Some of these doctors are getting kickbacks for chemotherapy; people are getting chemo when they don’t need it. That stuff makes me mad.”

“A billion people are going to die from smoking. A billion! That’s what the World Health Organisation says. That’s like the population of Europe and the US put together. So I said to myself ‘there must be a movie about this, right?’ I hear some of my friends are quitting smoking using vapour products and I see these lies and propaganda. They’re saying this stuff is just as bad as smoking – that’s ridiculous! It’s shocking!”

“The FDA’s going to ban this stuff in the US, 99% of the products, and a billion people are going to die? I’m not having it.”

The review in Hollywood Reporter is symptomatic of the battle vaping faces. Having lambasted David Goerlitz’ appearance, it writes: “The film's other interviewees similarly fail to inspire much trust.”

To support this statement the journal references someone known to us all: “We may be very interested to hear that, when used outside of traditional cigarettes, nicotine ‘doesn't seem to be so addictive.’ But is Louise Ross, identified as a representative of something called the ‘Stop Smoking Service,’ an authority on this matter?” Few have more expertise in the area of efficacy than Louise Ross and it’s shameful the Hollywood Reporter failed to research her background.

At least the review bought into the film in their final statement: “news that e-cigs are completely banned in some countries where conventional cigarettes are readily available is enough to make anyone suspect a conspiracy.”

UK screenings are taking place at the following locations:

Monday 14th November

Belfast Odeon
Manchester Odeon

Wednesday 16th November

Greenwich Odeon
Hatfield Odeon

Thursday 17th November

Cardiff Odeon
Crewe Odeon

Wednesday 23rd November

Swansea Odeon
Southampton Odeon
Southend Odeon

Tickets can be purchased here.

A Billion Lives has an event organiser group to support people looking to arrange their own screening.

Dave Cross avatar

Dave Cross

Journalist at POTV
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Dave is a freelance writer; with articles on music, motorbikes, football, pop-science, vaping and tobacco harm reduction in Sounds, Melody Maker, UBG, AWoL, Bike, When Saturday Comes, Vape News Magazine, and syndicated across the Johnston Press group. He was published in an anthology of “Greatest Football Writing”, but still believes this was a mistake. Dave contributes sketches to comedy shows and used to co-host a radio sketch show. He’s worked with numerous vape companies to develop content for their websites.

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