Vape Industry Demands Apology

Andrea Leadsom’s inappropriate behaviour consisted of comments that she made during a Tobacco & Vapes Bill Committee discussion, which has been considering evidence in relation to clauses that make up the Bill, as it makes it passage through Parliament.

In responding to the idea of a licensing scheme being considered as part of the amendments to the Bill, Leadsom said that she will not consider a licensing scheme for vape retailers.

She said: “I am grateful to the hon. Lady (Mary Glindon MP) for giving me the chance to give my personal opinion on licensing. It is a license for the vaping industry to get rid of the competition, make loads more money and focus even more on addicting children to vapes. It is the most cynical of all the cynical proposals I have seen. I am literally in no way in support of a licensing regime. I see lots of nods around the room; I hope that my personal view is clear and am glad that it seems to be shared by a number of hon. Members.”

The comments were met with anger and consternation by the industry and its trade body the UK Vaping Industry Association (UKVIA), which has been advocating a licensing scheme that would be entirely funded by the vape industry, handing Trading Standards upwards of £50m a year to effectively police underage and illicit vape sales.

Earlier this year the sector shared a comprehensive framework for a vape retailer and distributor licensing scheme with parliamentarians. The development of the scheme had involved consultation with the industry and other stakeholders including representation from Trading Standards.

UKVIA Director General John Dunne said: “I have spoken to many leaders in the UK vaping industry and the reaction is the same – consternation and anger. We need to take action to protect children from accessing vapes sold by unscrupulous retailers, as well as by inappropriate retailers such as hairdressers, barber shops and sweet shops. Enforcement of the laws, which are in place to protect young people from vaping, has failed to date due to lack of investment by the Government, so the only way to deal with the matter once and for all is to equip Trading Standards with the resources to police retailers. Our licensing scheme is designed to raise £50m+ for greater enforcement of the regulations, and more through fines of up to £10,000 for retailers and £100,000 for distributors.

“As to the Minister’s comments on the licensing scheme they are false and completely inappropriate. They are disrespectful to the legitimate independent vaping industry that wants to do the right thing and have invested their life savings in helping save the lives of smokers. Indeed, the inspiration behind many of these independent vaping businesses has been personal loss through smoking.

“Contrary to the Minister’s ludicrous and unfounded statement that the vaping sector wants to use the licensing scheme to get rid of the competition (which we can only assume is a reference to the NRT market controlled by the pharma sector) and to make more money; it wants to eradicate the black market which is our greatest competition and represents most risk to children and adults; and we’re willing to bankroll it to the tune of £50m+.

“We have written to the PM to challenge the inappropriateness of the Minister’s comments and to request an apology.”

John Dunne added: “The government continues to ignore the fact that retailers are breaking the law with relative impunity and rather than enforce the law, it is focusing on new legislation in the blind hope that bad actors who are either manufacturing or selling vapes to underage children will stop.

“Not only is the rejection of a licensing scheme nonsensical for a number of reasons, it would also appear to be based on a desire to rush through undercooked legislation and a dislike of ‘not invented here’.”

The UKVIA has already written to the PM and Secretary of State for Health and Social Care, accusing the government of excluding members of the vaping community and other smoking cessation experts from giving evidence to MPs on the Bill. In recent months the Department of Health and Social Care has also ordered Trading Standards (TS) and the Office for Product Safety and Standards (OPSS) to cease its primary authority partnership with the UKVIA which is focused on curbing underage vape sales.

The UKVIA has played a leading role on child-proofing access to vapes, such as the recently launched Be Vape Vigilant scheme, where members of the public can report rogue retailers. To date this has generated nearly 500 reports to Trading Standards since it was launched at the end of last year. It has also published assured guidance for retailers, with support from Trading Standards, on preventing underage sales of vape products. In addition, a few years ago the association campaigned the government to adopt its set of packaging, labelling and flavour name guidelines which set clear standards for e-liquid, flavour names and flavour descriptors on sale in the UK market.

References:

• The UKVIA’s letter to the Prime Minister – https://ukvia.co.uk/wp-content/uploads/2024/05/Recent-personal-remarks-by-Dame-Andrea-Leadsom-to-Tobacco-and-Vapes-Bill-Committee.pdf
• The UKVIA’s letter to Dame Andrea Leadsom – https://ukvia.co.uk/wp-content/uploads/2024/05/Your-recent-personal-remarks-to-Tobacco-and-Vapes-Bill-Committee.pdf

Dave Cross

Journalist at POTV

View Articles

Dave is a freelance writer; with articles on music, motorbikes, football, pop-science, vaping and tobacco harm reduction in Sounds, Melody Maker, UBG, AWoL, Bike, When Saturday Comes, Vape News Magazine, and syndicated across the Johnston Press group. He was published in an anthology of “Greatest Football Writing”, but still believes this was a mistake. Dave contributes sketches to comedy shows and used to co-host a radio sketch show. He’s worked with numerous vape companies to develop content for their websites.