Just as a bit of research really, we sell Liqua juices and are planning to have others with, let's say, more normal nicotine strengths but if you are not aware already, the Liqua juices come in 0mg, 9mg, 18mg and 24mg for fruit and 0mg, 6mg, 12mg, 18mg and 24mg for Tobacco so there is a step between what I think are the most popular strengths.

So if you are a vaper who goes for a 12mg in fruit for example, would you go up to 18mg or drop to the lower 9mg but vape more? So far the 18mg juices have been selling really well, I think mainly because they are the most like a full fat cig and also the Liqua juices are not as harsh as some others even at higher strengths - but what would you buy and why?

Go higher, go lower, not applicable - zero nicotine user or you like the higher strengths anyway