I bought this sweetener from Vapable, for £2.25. It arrived the next day, so great service. The advice on the Vapable website is that they recommend adding 2-3 drops per 30ml as it's a pretty powerful sweetener. That is certainly the case! It's a very natural tasting, sugar-style sweetener. Not at all unpleasant. It's made from the natural sugars that are extracted from citrus fruits. So how does it taste? ...... well, as I said it's a very pleasant natural taste, when used at the suggested level - my one observation though is that it doesn't really taste like it actually sweetens the core flavour itself; it tastes more like a "tagged on" sweetness. So if you add it as I did for example, to a DIY Strawberry & Cream juice, the Strawberry & Cream element doesn't really change - it's just that there's an extra, 'tagged on' sweet flavour. - whether that's a good thing or a bad thing, is up to you.