Considering I don't live in a sprawling metropolis, I was fairly surprised to find 4 vape shops within easy striking distance.
Pricing varies quite a bit and it's not very consistent...
The place I bought my first kit - a bit more than buying online, but as it went: make final decision to swap smoking for vaping Thursday night, go to town Friday lunchtime and visit shops, go home with kit, not smoke since that afternoon - I'm perfectly happy with paying the extra 10-15% that I've since found out it cost.
That is, in my book, a very small premium to pay to have the instant stop instead of paying another £150 on baccy while I wait a few weeks for stuff to arrive.
Since then, I've bought a few bits in another shop that was open to a bit of haggling - again, a bit more than I could have achieved online but speed easily outweighed the piffling amount of difference.
The third place? Very nice, clean, bright, well laid out - usually devoid of customers and quite expensive. Been in and out a couple of times but can't see me buying there.
Last close one - visited once, no intention of ever going back... As an example of their pricing structure - I paid a tenner online for a new genuine vv pulse mech, they want £45 for the same thing. No, just no. Oh, and running the hoover and a duster round wouldn't exactly kill you
I'm quite happy to pay a bit of a premium for some things - the ability to take it back if something fails is very useful, especially when starting out (no backups...), advice I'm not too concerned about (I know full well that I have much more technical knowledge than they do) but sometimes convenience wins the day.