Industry Gears Up For Ban
The sale of single-use disposable vapes will be banned in the UK from 1 June 2025 and major vape brands like IVG are working hard to prepare
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by Dave Cross
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UK government is implementing updates in the way of a disposable vape ban, which is a key moment for vape users and the vape industry as they try to adapt and regulations become tighter. Recent regulatory changes in the vaping industry aim to address the growing concerns around public health, product safety and youth access
The new regulations include stricter guidelines on product manufacturing, marketing practices, and sales processes. The key conditions include mandatory premarket product reviews, enhanced ingredient transparency, and increased enforcement to prevent sales to minors. These measures are designed to ensure that vaping products meet high safety standards and that adult vapers are better informed about what they are using.
Major vape brands like IVG have fully supported efforts to promote consumer safety and ensure ethical business practices. Rhett Morrissey, the Marketing Manager at IVG commented, "We believe that these changes will advance the vaping industry to become more sustainable by holding all shareholders to a higher standard of accountability. At IVG, we are committed to producing compliant innovations to meet these new requirements while continuing to provide adult consumers with high-quality, responsibly marketed products.”
IVG is a British brand and manufacturer in the vaping industry since 2016, committed as an alternative for adult smokers.
As part of their response to the new regulations, IVG has started to take proactive steps by partnering with UK sports, like darts, that have a predominantly over 18 fan base, as well as cinema trailers prior to 18 rated moved such as Deadpool and Wolverine; these advertisements are based around the ethical message that their products are the adult smoking alternative.
A recent survey by ECigIntelligence revealed that adults are increasingly using disposable/single-use products, leaping from 25% to 40% of vapers.
Commenting on the findings, Barnaby Page, editorial director at ECigIntelligence said: “Our research highlights a problem that many countries, including the UK, may face in banning disposable vapes. Although the main reason for these bans is to reduce youth use, it’s clear that many adults are also relying on disposables.”
Following a recent report from University College London, Lead author Dr Sarah Jackson, Principal Research Fellow in the UCL Alcohol and Tobacco Research Group, cautioned against further restrictions on vapes: “Action is likely still required to reduce high vaping rates, but now that the situation has stabilised policymakers may be reassured that it would be sensible to avoid stricter policy options currently under review. Some of the options being considered may be more likely to have the unintended consequence of deterring smokers from using vapes to quit smoking.”
Photo Credit:
Images provided by IVG - https://ivapegreat.com/
Dave Cross
Journalist at POTVDave is a freelance writer; with articles on music, motorbikes, football, pop-science, vaping and tobacco harm reduction in Sounds, Melody Maker, UBG, AWoL, Bike, When Saturday Comes, Vape News Magazine, and syndicated across the Johnston Press group. He was published in an anthology of “Greatest Football Writing”, but still believes this was a mistake. Dave contributes sketches to comedy shows and used to co-host a radio sketch show. He’s worked with numerous start-ups to develop content for their websites.
