Riot flavours
Riot Labs tell Planet of the Vapes that they’re launching a “supercharged” range of new e-liquid flavours in a “pivotal year” for smokers trying to quit
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by Dave Cross
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Award-winning e-liquid producer, Riot Labs, tells Planet of the Vapes that is has launched what it calls a “supercharged” collection of new flavours for 2025. The company states the launch comes at a crucial moment for the vape sector, with the impending disposables ban on June 1st set to push vapers towards pods and refillable devices to help them continue their quit smoking journey.
Ben Johnson, CEO and Founder of Riot Labs, claims flavour availability in the vape sector is a “massive opportunity” to support vapers who use disposables to transition to other products.
The company says the Riot X flavour range has been developed in Riot Labs’ award-winning lab and features 12 maximum intensity flavours, which the producer claims will deliver the purest, punchiest hit of flavour on the market.
Johnson commented: “Amid increased Government regulation on the sector, we must not forget the hundreds of thousands of adult smokers who use vaping, proven to be the most effective quitting tool, as part of their quitting journey.
“In a pivotal year, choice of flavour plays a crucial role in smokers turning to vaping to help them kick the habit and it’s the perfect moment to launch Riot X to help consumers who will inevitably need to move to pods or refillables to maintain their quitting efforts.”
According to Riot Labs, its team of expert flavourists has spent years perfecting the blends of each e-liquid, testing thousands of variations to make something truly unique.
Unlike many e-liquids that simply increase sweetness — masking individual notes — Riot X offers maximum intensity with maximum clarity, allowing every layer of the flavour profile to shine through.
Johnson adds: “It’s all about balance. Flavours are made up of different molecules, and some fade faster than others. By carefully fine-tuning these elements, we’ve created a multi-layered flavour experience that evolves with every puff. Each vape delivers a bold, true-to-name taste that feels fresh and exciting from start to finish.
“This level of flavour precision takes time, dedication, and an obsession with getting it just right—and we wouldn’t have it any other way. We’re incredibly proud of what we’ve created, and we can’t wait for you to try it for yourself.”
In partnership with Riot Labs’ retailer network, a recent poll of 2,000 customers revealed 82% would go back to cigarettes if vape flavours were limited to tobacco and menthol. In a separate study, looking at the impact of flavoured vapes on smoking cessation, researchers found fruity or sweet flavoured vapes significantly helped reduce smoking amongst adults - with those using flavoured vapes 55% more likely to give up in three months.
Available online and in retailers nationwide, the 12-strong range will include maximum intensity flavours: Blackcurrant & Passionfruit, Cherry Ice, Strawberry & Melon Chew, Sour Pineapple Razz, Blueberry & Peach Fizz, Orange & Raspberry Ice, Blueberry Sour Strawberry, Morello Cherry & Banana, Grape & Strawberry, Cola Ice, Sweet Mint and Dark Fruits.
Nicotine strengths of 5mg, 10mg and 20mg will be available starting from an RRP of £3.99.
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Dave Cross
Journalist at POTVDave is a freelance writer; with articles on music, motorbikes, football, pop-science, vaping and tobacco harm reduction in Sounds, Melody Maker, UBG, AWoL, Bike, When Saturday Comes, Vape News Magazine, and syndicated across the Johnston Press group. He was published in an anthology of “Greatest Football Writing”, but still believes this was a mistake. Dave contributes sketches to comedy shows and used to co-host a radio sketch show. He’s worked with numerous start-ups to develop content for their websites.
