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Bill Already Impacting Business

Despite not having completed its legislative progress through Parliament, the Tobacco and Vapes Bill is already having an impact on businesses and the retail sector

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Despite not having completed its legislative progress through Parliament, the Tobacco and Vapes Bill is already having an impact on businesses and the retail sector. Vape brand Chill Brands has announced that the forthcoming June ban on single-use disposable vapes has reduced retail desire to stock the products.

Announcing its vaping product strategy and the launch of an e-liquid range, the company said: “In anticipation of the UK's ban on single-use vapes effective 1 June 2025, the Company continues to collaborate with manufacturing partners to develop and launch compliant rechargeable, reuseable pod-based vape products.”

Chill Brands says that due to the Tobacco and Vapes Bill, “the appetite among retailers to stock single-use vape devices has diminished, leading to a decline in the Company's UK domestic sales. 

“While the Company has continued to sell its existing products, it does not anticipate a significant resurgence in ongoing demand for these single-use products in the UK.

“Despite these pressures, the Company remains committed to serving international markets, where its existing range of single-use devices remain compliant and in demand. The Company is actively engaged in discussions with potential distribution partners to expand the global reach of its product range.”

In addition to developing a compliant range of vaping devices, Chill Brands is expanding its range by launching a line of nicotine-free e-liquids to cater for the shortfill market.

The Company's first e-liquids are in production and are expected to launch early this year and compromises 10 flavours. The company did not comment on the threat posed by government plan to restrict flavoured juices.

It did comment on the potential for future marketing regulations resulting from the Tobacco and Vapes Bill, stating that the juice range will feature “a deliberately minimalistic brand design”.

It stated: “The revised branding strategy features clean, simplified visual aesthetics and predominantly neutral colour palettes in preparation for compliance with any future restrictions.”

Callum Sommerton, Chief Executive Officer of Chill Brands, said: “Having launched and grown our own brand in the UK within a nascent category we know what it takes to persist and prosper as a product-led business in this complex market.

By partnering with emerging brands and utilising our established sales and marketing infrastructure, we are transforming our previous limitations into a unique opportunity. This model allows us to diversify our commercial interests, generate new revenue streams, and put our accumulated market knowledge and sales resources to productive use.

We are delighted to have commenced our first partnership and are working to expand our roster of brands across a variety of product categories. I am committed to delivering growth for these partners and for Chill as we seek to resolve legacy issues and provide a clean platform from which to move forward.”

Photo Credit:

  • Photo by Paul Bill on Unsplash, cropped and resized, blurred and logo added

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Dave Cross

Journalist at POTV
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Dave is a freelance writer; with articles on music, motorbikes, football, pop-science, vaping and tobacco harm reduction in Sounds, Melody Maker, UBG, AWoL, Bike, When Saturday Comes, Vape News Magazine, and syndicated across the Johnston Press group. He was published in an anthology of “Greatest Football Writing”, but still believes this was a mistake. Dave contributes sketches to comedy shows and used to co-host a radio sketch show. He’s worked with numerous start-ups to develop content for their websites.

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