Vaping News

Quit Like Sweden

You are invited to take part in the ground-breaking new chapter in the worldwide fight against smoking – the launch of ‘Quit Like Sweden’

Share on:

You are invited to take part in the ground-breaking new chapter in the worldwide fight against smoking. Leading international public health experts, policy makers and consumers, will gather in Brasilia on 10 April 2024 to deliberate on one of the world’s most intractable health problems.

At the conference, anti-smoking advocate Suely Castro will launch her new mission, Quit Like Sweden, which aims to encourage and enable countries around the world to emulate Sweden’s success in becoming smoke-free.

Sweden has adopted a progressive and comprehensive approach that combines cessation and prevention measures with policies that enable smokers to choose alternatives to smoking instead. As a result, smoking prevalence among Swedes is about to fall below 5%, the level officially classified as 'smoke-free'.

The event, which runs from 09:30 to 16:30, will be followed by an evening screening of the documentary How Sweden Quit Smoking, starting at 19:00.

  • To attend in person please RSVP here.
  • To follow the day's discussions online please RSVP here.

The agenda:

10:00-11:20  Session 1  Launch of Quit Like Sweden

  • Swedish and Brazilian policy  
  • Misinformation and the impact on consumers   

Suely Castro will formally launch Quit Like Sweden. Following this, Swedish MP Jesper Skalberg Karlsson will discuss public policy along with a key Brazilian politician and Federico Fernandez, Director at We Are Innovation. Miguel Okumura from THR Brasil and Alexandro Lucian from DIRETA will then give their experience of the impacts of misinformation and accessibility issues on Brazilians.

11:30-12:00  Fika!

12:00-13:00  Session 2  Life saving potential 

A panel discussing the Swedish Experience’s life-saving potential for Brazil will include: Dr Delon Human, a former adviser to three WHO Directors-General and to the UN Secretary-General on global public health strategies; Dr Anders Milton, former chair of the World Medical Association and former Secretary General of the Swedish Medical Association; and a key public health expert from Brazil.  

14:30-16:30 Session 3 Public health policymaking

Public health policymaking will be discussed by: Dr Roberto Sussman, senior researcher at the Institute of Nuclear Sciences at the National Autonomous University of Mexico and a founder and director at Pro-Vapeo Mexico A.C.; Dr Konstantinos Farsalinos, a cardiologist and research fellow at the Onassis Cardiac Surgery Center in Athens-Greece; Dr Chris Russell, a behavioural psychologist and director of Russell Burnett Research & Consultancy in Glasgow; David Sweanor, adjunct professor of law, and chair of the advisory committee of the Centre for Health Law, Policy and Ethics, at the University of Ottawa; and Dr Marewa Glover, director of Centre of Research Excellence: Indigenous Sovereignty & Smoking in Auckland.

Quit Like Sweden

Photo Credit:

  • Photo by the blowup on Unsplash

Dave Cross avatar

Dave Cross

Journalist at POTV
View Articles

Dave is a freelance writer; with articles on music, motorbikes, football, pop-science, vaping and tobacco harm reduction in Sounds, Melody Maker, UBG, AWoL, Bike, When Saturday Comes, Vape News Magazine, and syndicated across the Johnston Press group. He was published in an anthology of “Greatest Football Writing”, but still believes this was a mistake. Dave contributes sketches to comedy shows and used to co-host a radio sketch show. He’s worked with numerous vape companies to develop content for their websites.

Join the discussion