The annual UKVIA Vaping Industry Forum is the largest event of its kind in the UK, focusing on the major opportunities and challenges in the industry, attracting key figures from government, parliament, regulatory bodies, the healthcare community, retail sector and research community.
The conference is followed by the UKVIA Industry Recognition Awards selected by the panel of expert judges, with only the Award for the Best Innovation in the Vaping Industry voted by the attendees of the forum.
FEELM2.0, the technology solution to deliver more than 1000 puffs in 2mL e-liquid, was revealed at the keynote speech delivered by Rex Zhang, the Strategy Director of Smoore. Zhang made the point that the major challenges of the disposable vaping sector could all be contributed by the lack of innovation in the core of vaping technology. The stagnation has pushed consumers to look elsewhere for better value while also creating a homogeneous competition between brands.
The FEELM2.0 was revealed to greatly advance the technology over the top selling brands on the market now. “Inter Scientific has tested FEELM2.0 with the top sellers on the market in their UK labs. Inter Scientific procured seven disposable vapes from each of the top three brands and included our new solution to be measured in several dimensions. All samples were measured to be within the compliant volume and nicotine level and the report shows a very evident improvement in two main aspects. Our new solution is proven to pretty much double the industry average of puffs, over 1000 puffs within a 2ml container,” explained Zhang.
“Also solving the pain point of waning flavours, FEELM2.0 keeps the vapour volume consistent with only 3% variation, compared to others which would have flavour drop off with variation of vapour volume up to 47%. The consistency of vapour volume is directly correlated to the consistency of flavour quality.”
The attendees were welcomed to examine the report by Inter Scientific proofing the technological marvel of FEELM2.0.
Speaking at the award reception, Rex Zhang encouraged the industry to continue to have faith in pushing the technology forward, to improve harm-reduction, and provide better value to society, economics and sustainability.
Michelle (Purplefowler)
Journalist at POTVWhen her usual forum closed, Michelle found herself in a brave new world full of excitement that something fresh and new was happening. A few days later she somehow found herself on the moderating team and is still not really sure how that happened. Even stranger, she slowly worked her way up to admin and now helps behind the scenes, liasing with vendors and coordinating social media but she can still be found making smutty comments on the forum. If all that wasn't enough, she also is a proud member of the Potv review team specialising in E-liquid reviews for the discerning vaper.
Join the discussion
Industry Licensing Scheme Proposed
A vape industry licensing scheme will generate £50m+ per year to combat underage and illicit vape sales according to industry experts
Be Vape Vigilant Success
The ‘Be Vape Vigilant’ national initiative has exposed more than 100 potential rogue vape traders says the UK Vaping Industry Association
UKVIA Writes To Sunak
The UKVIA has sent a letter to Prime Minister Rishi Sunak to 'express profound dismay and disappointment' that the government has decided to proceed with a ban on disposable vapes
UKVIA’s Response to the Ban
John Dunne, Director General of the UK Vaping Industry Association (UKVIA) has issued a statement covering its take on the vape ban and other measures