RELX Expands SKUs
RELX International is expanding its line-up of premium closed pod vapes with two new product SKUs, launching in the UK in spring 2023
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by Dave Cross
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RELX International is a multinational electronic cigarette company that markets and sells RELX, Asia’s leading e-cigarette brand,. RELX says its branded products are designed at a cutting-edge research and development centre and produced in one of the world’s largest e-cigarette factories.
The company is a member of the UK Vaping Industry Association’s (UKVIA) Youth Access Prevention Committee, and says it works towards ensuring age verification checks are rigorous while doing everything possible to prevent underage sales.
RELX International is also a member of the UKVIA’s Standards Committee, which aims to elevate product quality and standards across manufacturing processes, helping it to lift Scottish Local Retailer’s Vaping Award Winner in 2022.
The company says its enhanced coil ensures minimal e-liquid goes to waste while offering maximum depth of flavour and a smooth, satisfying inhale.
“Small and shaped like a pebble, WAKA soPro, discreetly fits inside small pockets, while boasting 10W of power to deliver big, intense cloud bursts with every puff.
“With a battery that lasts for days, the WAKA soPro is available in eight colours including green, yellow and orange, coming in ten flavours including Blueberry Splash, Kiwi Passion Guava, Watermelon Chill, and Pink Lemonade.”
The product hits the market alongside another new disposable – WAKA soFit.
“With a sleek, glossy, bar-shaped design and a crystal-effect mouthpiece for a comfortable inhale, the WAKA soFit device shines in the adult user’s hand, available in eight radiant colours and ten flavours including Triple Mango, Strawberry Burst, and Pink Twist. “
Alongside WAKA, RELX International is also launching an own-brand product, RELX MagicGo, which comes with the same MESH 2.0 coil, as well as a 400mAh pure cobalt battery “for longer satisfaction, and a multi-layer flavour-lock structure for better leak resistance.”
RELX MagicGo is available eight colours, including pink, lilac and red, and, like the WAKA products, boasts ten flavours, including Strawberry Ice, Dark Sparkle and Double Apple.
Aaron Wei, UK General Manager at RELX International said: “Following growing consumer demand for convenient products that don’t compromise on quality and flavour, we’ve decided to expand our disposables range.
“That’s why we are so excited to launch WAKA - two exciting new disposable devices that offer adult vape users a more convenient and premium vaping experience than ever before.
“Each design boasts a unique design and the industry-leading MESH 2.0 coil, which offers existing adult vapers a smooth, rich taste from a selection of new flavours.
“We’re looking forward to offering our customers a new way to enjoy disposables and an elevated user experience with our state-of-the-art WAKA products.”
Dave Cross
Journalist at POTVDave is a freelance writer; with articles on music, motorbikes, football, pop-science, vaping and tobacco harm reduction in Sounds, Melody Maker, UBG, AWoL, Bike, When Saturday Comes, Vape News Magazine, and syndicated across the Johnston Press group. He was published in an anthology of “Greatest Football Writing”, but still believes this was a mistake. Dave contributes sketches to comedy shows and used to co-host a radio sketch show. He’s worked with numerous vape companies to develop content for their websites.
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