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UKVIA Justifies Flavours

The UK Vaping Industry Association has argued in a televised Scottish debate why vape flavours are important and the impact of restricting them

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The UK Vaping Industry Association (UKVIA) has argued in a televised Scottish debate why vape flavours are important and the impact of restricting them. UKVIA Director Doug Mutter took part in a live national TV debate to explain why flavours were vital to help former smokers stay off cigarettes in response to the current push to see a complete ban in Scotland.

Doug Mutter took part in a head-to-head debate with Sheila Duffy, the Chief Executive of ASH Scotland on STV’s flagship current affair show Scotland Tonight.

Duffy said her organisation was “alarmed at the upsurge in child vaping” and called on the Government to take action to protect the health of young people.

She said: “The increase in youth vaping is being driven by the popularity of cheap, sweet-flavoured, brightly coloured disposable e-cigarettes and we believe banning flavours would reduce their appeal to youngsters.

“Toxic e-liquids have not been safety tested for inhaling and Scotland should not let big business make big money by targeting addictive, harmful products at our younger people.”

Mutter, who is also the Manufacturing & Compliance Director for VPZ, said flavours played ‘a massive part’ in preventing adult smokers, who had switched to vaping, from regressing back to cigarettes.

He said: “Youth uptake is partly driven by disposable products and the market is flooded with a lot of unregulated products.

“This highlights the need to properly control and restrict the sales to proper age-restricted retail premises … to ensure that these products are getting into the hands of the adult smokers and kept well away from children.

“I cannot state strongly enough that vaping products are designed for adult smokers and the message is simple – if you do not smoke then do not vape.”

Doug Mutter rejected the allegations that vape products which complied with UK regulations had not undergone safety tests for inhaling the e-liquid vapour and said Duffy should familiarise herself with ‘real world evidence’ and ‘product testing requirements’.

Mutter added: “There is a full list, publicly available, of all approved products on the UK market which have undergone testing for toxicological and emission levels, all of which have been deemed acceptable for inhalation.

“The big problem we have is from the illegal, imported disposable products that totally flout all the rules. Vape sales must be thoroughly restricted, licensed and controlled and there need to be severe penalties for those who don’t stick to the rules.”

The UKVIA Director also said it was a common misperception that flavoured vaping products were designed to appeal to children.

He told Scotland Tonight: “We must remember that flavour plays a massive part in adult life and we find them in food flavourings, sweets, desserts and alcohol.”

Dave Cross avatar

Dave Cross

Journalist at POTV
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Dave is a freelance writer; with articles on music, motorbikes, football, pop-science, vaping and tobacco harm reduction in Sounds, Melody Maker, UBG, AWoL, Bike, When Saturday Comes, Vape News Magazine, and syndicated across the Johnston Press group. He was published in an anthology of “Greatest Football Writing”, but still believes this was a mistake. Dave contributes sketches to comedy shows and used to co-host a radio sketch show. He’s worked with numerous vape companies to develop content for their websites.

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