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Threat Could Kill The Industry

The UK Vaping Industry Association has issued a warning that ‘irresponsible’ vape brands producing and marketing child-friendly products could ‘kill the industry’

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The UK Vaping Industry Association (UKVIA) has issued a warning that ‘irresponsible’ vape brands producing and marketing child-friendly products could ‘kill the industry’. It added that the vape sector must not ‘hand ammunition to anti-vaping groups’ by flouting the law and targeting children.

UKVIA Director General John Dunne has warned that vape brands who fail to act responsibly are in danger of killing the industry. He was speaking to an audience of more than 1,000 vape company executives in Shenzhen, China, during the ECCC Annual Work Conference.

In a recorded address beamed onto a giant screen, delegates were told that it was not acceptable for companies to market products designed to appeal to children.

The UKVIA Director General said targeting young people, illegally using social media influencers – especially on non-age gated platforms, like TikTok – and failing to deal with the environmental impact of disposables were all ‘real key threats’ facing the industry.

He said: “Brands need to act in a more responsible way, they need to comply with local laws or risk killing our industry.”

Addressing the major conference, Dunne showed examples of vape products which featured cartoon images or were shaped like ice lollies.

He said: “These products are not acceptable. Not only are they illegal, but companies producing and marketing these types of childish products are just handing ammunition to the anti-vaping groups.

“The uptake of disposable vapes by young people is particularly concerning with a seven-fold increase in the percentage of 11 to 17-year-olds in the UK opting for disposable products in 2021.

“Youth uptake continues to dominate the news media with disposables being the vape of choice for underage users and this is potentially catastrophic for public perception.

“So, I would ask all of you who are gathered here today to please consider the products that you’re making for the adult audience that they’re being used for.”

Dunne also highlighted that companies who failed to comply with WEEE regulations on waste electrical recycling, marketed illegal big puff count devices or sold non-registered products were also putting the industry at risk.

On a more positive note, he also shared the results of the UKVIA-commissioned Economic Impact Report which was conducted by Cebr, the Centre for Economics and Business Research.

The Report found that the UK vaping sector added a gross value to the national economy of £401m in 2021 based on a turnover of £1.325m. The sector also accounted for 8,215 full-time equivalent jobs and provided £154m in employee pay.

Dunne also told delegates that conventional routes to market were being challenged, highlighting the increasing availability of vaping products via rapid delivery firms resulting in a substantial increase in evening sales.

He said UK government regulation continued to favour vaping and told the conference that the industry was still awaiting publication of the government’s new Tobacco Control Plan which he hoped would be favourable to vaping.


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Dave Cross

Journalist at POTV
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Dave is a freelance writer; with articles on music, motorbikes, football, pop-science, vaping and tobacco harm reduction in Sounds, Melody Maker, UBG, AWoL, Bike, When Saturday Comes, Vape News Magazine, and syndicated across the Johnston Press group. He was published in an anthology of “Greatest Football Writing”, but still believes this was a mistake. Dave contributes sketches to comedy shows and used to co-host a radio sketch show. He’s worked with numerous vape companies to develop content for their websites.

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