Vaping News

Vape Price Rises Will Hurt Public Health

Increasing the price of vaping will hurt consumers and public health, says the World Vapers’ Alliance

Share on:

Higher taxation on vaping products will have catastrophic effects for those looking to quit and will unleash a massive new black market for vaping products, according to Michael Landl, the Director of the World Vapers’ Alliance.

“The Commission claims that higher taxes will improve public health, but the reality is the exact opposite. A less harmful alternative, such as vaping, must be affordable for ordinary smokers trying to quit cigarettes. If the Commission wants to reduce the burden of smoking on public health, they must make vaping more affordable and accessible, not less,” Landl said.

Divergent taxation of smoking and vaping products is essential for many people to switch. In addition, high taxes on vaping products are particularly harmful to those of modest means by making it harder to switch, while this group makes up the largest proportion of current smokers.

“High taxes hit the least advantaged people most. In times of multiple crises and people struggling to make ends meet, making vaping more expensive is the opposite of what we need. Policymakers must understand that tax increases on vaping will force people back to smoking or the black market, a scenario nobody wants. In times of crisis, people shouldn’t be further punished by an unscientific and ideological fight against vaping. This must be stopped,” Landl continued.

The World Vapers’ Alliance urged the EU Commission and Member States to follow the scientific evidence and abstain from higher taxation of vaping products if they want to reduce smoking-induced burdens on public health. It firmly believes that access and affordability to vaping products must be guaranteed.

Michael Landl concluded: “Rather than fighting vaping, the EU finally must embrace tobacco harm reduction. What we need is risk-based regulation. Vaping is 95% less harmful than smoking and, therefore, must not be treated the same way as conventional smoking.”

References:

Dave Cross avatar

Dave Cross

Journalist at POTV
View Articles

Dave is a freelance writer; with articles on music, motorbikes, football, pop-science, vaping and tobacco harm reduction in Sounds, Melody Maker, UBG, AWoL, Bike, When Saturday Comes, Vape News Magazine, and syndicated across the Johnston Press group. He was published in an anthology of “Greatest Football Writing”, but still believes this was a mistake. Dave contributes sketches to comedy shows and used to co-host a radio sketch show. He’s worked with numerous vape companies to develop content for their websites.

Join the discussion

Vaping News

EU Commission Called Out

The World Vapers' Alliance calls out the EU Commission's hostile stance on Tobacco Harm Reduction in light of Tobacco Product Directive consultation findings

Vaping News

WHO HIGHLIGHTS SWEDISH SUCCESS

A major new report from the World Health Organization (WHO) highlights Sweden’s success in going smoke-free with the help of less harmful cigarette alternatives

Vaping News

MEPs Want Integrated EU Strategy

MEPs propose actions to prevent and lower the prevalence of non-communicable diseases in the EU, in order to reduce the burden on healthcare systems and on citizens’ quality of life

Vaping News

Report Raises Concerns About EU Transparency

A recent report raises concerns about the EU’s approach to transparency and inclusivity as member states challenge the Commission's stance on tobacco control