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7 Recommendations for the Portuguese

World Vapers’ Alliance presents a 7-step plan for Portugal to combat cigarette consumption and reduce smoking rates

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A global advocacy group for vapers’ rights, World Vapers’ Alliance (WVA), presented a 7-step plan for the Portuguese government to fight tobacco consumption. As the forthcoming update of the EU Tobacco Products Directive and the implementation of the Portuguese Plan to reduce cancer (ENLCC) are set to determine the strategy to combat tobacco consumption in Portugal, WVA, together with their Portuguese partners Associação Portuguesa de Vaporizadores (APORVAP) and Ohms do Vapor presented a set of recommendations to political decision-makers on advancing harm reduction as a part of Portugal’s strategy to reduce cancer.

The 7-step plan includes the following recommendations:

  1. Portugal’s clear commitment to the concept of tobacco harm reduction.
  2. Promoting vaping as a smoking cessation tool.
  3. Exclude vaping from smoke-free area restrictions.
  4. Abstain from imposing higher taxes on vaping products and reduce the excessive taxation on e-liquids as soon as possible.
  5. Reject flavour bans and not restrict choice in nicotine levels for vaping liquids.
  6. Keep vaping available for adults while enforcing age restrictions to prevent adolescent use.
  7. Promoting tobacco harm reduction in the EU institutions and legislations.

“Smoking is responsible for over 13,000 deaths in Portugal every year. Multiple ways have been effective in helping smokers quit, and vaping has proven to be the most successful tool so far. We need a modern, open regulatory framework to fit these alternatives to reduce cancer rates successfully. While the Portuguese government is designing the ENLCC strategy, we offer 7 comprehensive steps for the government to succeed in the fight against tobacco-induced cancer. Portugal can become a global tobacco harm reduction leader by implementing consumer-friendly vaping regulation,” said Michael Landl, director of World Vapers’ Alliance.

Cristiano Batista, the president of APORVAP added: “Today, Portugal has the highest excise tax on e-liquids in Europe, which adds up to EUR 3.23 per 10ml liquid, and the government intends to increase this rate in 2023. Such taxation rules discourage consumers from purchasing e-liquids and, therefore, switch to less harmful alternatives than traditional smoking. Portugal needs a modern, risk-based tax regulation that will remove the burden from consumers and support Portuguese public health goals.

An Ohms do Vapor spokesperson continued: “Unfortunately, we see a lot of misconceptions about vaping and e-cigarettes among the media, policymakers, and health professionals. At Ohms do Vapor, we provide reliable information to the public about tobacco alternatives, but it is not enough. Portugal needs a country-wide educational campaign on the benefits of tobacco harm reduction if the government wants to achieve their set goals. The 7-step plan developed by WVA supports public awareness needs and should be taken into account by the government.”

The 7-step plan reducing smoking rates in Portugal is a part of World Vapers’ Alliance’s Europe-wide campaign on harm reduction, #BackVapingBeatSmoking, previously launched in France, Poland, the Czech Republic, and Italy. WVA is running a petition among consumers to support harm reduction strategy in the upcoming review of the Tobacco Products Directive, which will be delivered to the Members of the European Parliament at the end of November.


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Dave Cross avatar

Dave Cross

Journalist at POTV
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Dave is a freelance writer; with articles on music, motorbikes, football, pop-science, vaping and tobacco harm reduction in Sounds, Melody Maker, UBG, AWoL, Bike, When Saturday Comes, Vape News Magazine, and syndicated across the Johnston Press group. He was published in an anthology of “Greatest Football Writing”, but still believes this was a mistake. Dave contributes sketches to comedy shows and used to co-host a radio sketch show. He’s worked with numerous vape companies to develop content for their websites.

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