At the award ceremony, the organiser of GTNF announced: “Using Feelm’s updated ceramic coil technology, the FEELM Max offers improved flavour consistency, more puffs and reduced harshness through smaller aerosol particles. Most importantly, the FEELM Max offers greater potential for harm reduction.”
Four years ago, FEELM tech won the Golden Leaf Award. And four years later, FEELM Max won the Golden Leaf Award again, it is also FEELM Max's second global award this year after winning the Red Dot Award.
The Golden Leaf Award is one of the most prestigious awards in the sector and is designed to recognize companies and brands that have made outstanding contributions to the global tobacco and nicotine industry. The "Most Promising Innovation" award was open to companies that are launching new technologies and products and was judged based on design innovation and projected future production efficiencies.
Speaking at the award ceremony, Chief Scientist of SMOORE American Research Institute, Dr Shi said: “We have a long and extensive portfolio of breakthrough technologies to enhance the product experience, and we are delighted that FEELM Max has won, and our efforts have been recognised by global industry experts.”
The company says that the new award represents another milestone in the continuing evolution of FEELM technology. With new materials, microstructures, and processes, the FEELM Max technology is claimed to set a new bar in further harm reduction and product performance improvement.
It embodies the mission of the parent company Smoore International: innovation for better well-being, which tied in well with the theme of the GTFN conference "Science, technology and innovation driving transformation".
According to the evaluation of industry experts, the technology within FEELM Max has the potential to bring the quality associated with reusable vaping products into the disposable market. As the world's first disposable atomisation solution with a ceramic core, FEELM Max relies on its underlying technological innovation to surpass the traditional cotton core solution. It provides disposable products with “better taste, more puff, and higher consistency”.
FEELM's single-use solutions are now sold in countries around the world, including in major economies like the United States and the United Kingdom. SMOORE's interim financial report for 2022 showed that the revenue of disposable products in the first half of the year reached over £40 million, up 234.5 percent from the same period last year.
In addition to redefining products with technological innovation and creating a better vaping experience, FEELM Max also aims to have a lower carbon footprint than comparable products by introducing a series of green and sustainable technical solutions covering packaging, materials, and production.
The 2020 and 2021 GTNF awards had been postponed to 2022 due to the COVID-19 pandemic, which meant the competition was more intense than ever. The winners represented the innovations in the industry over the past three years. FEELM said that this made it even more proud to have won this award.
Dave Cross
Journalist at POTVDave is a freelance writer; with articles on music, motorbikes, football, pop-science, vaping and tobacco harm reduction in Sounds, Melody Maker, UBG, AWoL, Bike, When Saturday Comes, Vape News Magazine, and syndicated across the Johnston Press group. He was published in an anthology of “Greatest Football Writing”, but still believes this was a mistake. Dave contributes sketches to comedy shows and used to co-host a radio sketch show. He’s worked with numerous start-ups to develop content for their websites.
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