More Supreme Aquisitions

Supreme PLC follows up its £15million buyout of Liberty Flights by acquiring Cuts Ice Limited and Flavour Core Limited

by Dave Cross
Aug 18, 2022

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Supreme PLC began life as a small company reselling batteries before growing into a vape powerhouse and becoming listed on AIM, a junior market on the London Stock Exchange. Last month it completed a £15million buyout of famous vape brand Liberty Flights, last week it added two more brands to its portfolio with the acquisition of Cuts Ice Limited and Flavour Core Limited.

Supreme Imports, now Supreme PLC, moved from reselling Duracell batteries to manufacturing over 100K juice bottles a day. It is now the power behind the brands 88Vape, KiK, and Vapenation – as well as selling millions of batteries, lightbulbs, and light fittings each year.

Supreme puts its success down to it transitioning from being a successful brand owner and importer to being a high-quality manufacturer in the UK.

Cuts Ice is a manufacturer with major own brands as well as OEM manufacturing contracts. It is the power behind leading vape brand T Juice and its hugely popular Red Astaire e-liquid.

Flavour Core is a flavour development and regulatory compliance business in e-liquids.

Wholesale distributor and manufacturer Supreme announced the purchase of Cuts Ice Limited and Flavour Core Limited for “undisclosed fees”, and takes on board their facilities, other assets, and order books.

Initially this will include Cuts Ice’s 200 London employees, but it is possible that jobs will be relocated.

The acquisitions are claimed to enable Supreme PLC to diversify its current UK-driven vape division into France, Germany, Italy, Spain, and Belgium – mainly using Cuts Ice’s existing sales network. The move also brings on board further flavouring and mixing expertise.

The businesses will be completely amalgamated into Supreme’s current activities immediately, adding to its profits and likely powering even further expansion.

Chief executive at Supreme Sandy Chadha commented: “We are delighted to be acquiring assets from Cuts Ice and Flavour Core, a highly innovative and hugely popular brand both in the UK and across Europe. We continue to see significant growth from within our vaping activities and see this transaction as an excellent example of how we can continue to add both scale and expertise into the Group.”

References:

Supreme UK - https://www.supreme.co.uk/
Cuts Ice - https://www.cutsice.com/
Flavour Core - https://www.flavour-core.com/

Dave Cross

Journalist at POTV

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Dave is a freelance writer; with articles on music, motorbikes, football, pop-science, vaping and tobacco harm reduction in Sounds, Melody Maker, UBG, AWoL, Bike, When Saturday Comes, Vape News Magazine, and syndicated across the Johnston Press group. He was published in an anthology of “Greatest Football Writing”, but still believes this was a mistake. Dave contributes sketches to comedy shows and used to co-host a radio sketch show. He’s worked with numerous vape companies to develop content for their websites.