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Legislation Drives Product Change

Consumers’ vaping experience is often dictated by legal limits on products, says analysis company ECigIntelligence

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Consumers’ vaping experience is often dictated by legal limits on products, says analysis company ECigIntelligence. Legal rules on e-cigarette products have produced sharp differences in the features available to consumers in different countries, a new tracker from ECigIntelligence reveals.

ECigIntelligence is the leading provider of detailed global market and regulatory analysis, legal tracking, and quantitative data for the e-cigarette sector worldwide. It is published by Tamarind Intelligence, which also produces CBD-Intel and TobaccoIntelligence.

In some markets such as Canada, the US and Russia the battery and tank capacity of disposables increased dramatically between mid-2019 and the end of 2021 – tank capacity grew by around 500% in the US, for example.

But in markets where tank size is capped by law, consumers do not benefit from this growth, the ECigIntelligence Hardware Tracker shows. In the UK, for instance, both battery and tank capacity remained essentially static over the period.

Changes in Canada also highlight the impact of regulation on e-cigarette product design. There, battery power on open pod systems increased and coil resistance on basic kits decreased following introduction of the federal nicotine cap in July 2021: lower nicotine strengths require higher power output and lower resistance coils.

But sometimes technology can improve products despite regulatory limits. For instance, although the tank capacity of disposables in the UK barely grew at all in the period studied, increases in battery power have enabled more puffs.

And not all changes are down to regulation. For example, the ECigIntelligence Hardware Tracker shows that basic e-cigarette kits have been rapidly gaining features such as variable output and OLED screens, while there have been fewer changes to advanced and open pod kits.

Our research highlights that while technology innovations and consumer demand of course play their part in the development of e-cigarette products, the role of regulation – whether stifling or enabling – remains key,” said Eva Antal, director of market analysis at ECigIntelligence.


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Dave Cross

Journalist at POTV
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Dave is a freelance writer; with articles on music, motorbikes, football, pop-science, vaping and tobacco harm reduction in Sounds, Melody Maker, UBG, AWoL, Bike, When Saturday Comes, Vape News Magazine, and syndicated across the Johnston Press group. He was published in an anthology of “Greatest Football Writing”, but still believes this was a mistake. Dave contributes sketches to comedy shows and used to co-host a radio sketch show. He’s worked with numerous vape companies to develop content for their websites.

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