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Vapers’ Voices Heard In Brussels

The World Vapers’ Alliance says the “voices of vapers” arrived at MEPs’ front door in Brussels

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The World Vapers’ Alliance says the “voices of vapers” arrived at MEPs’ front door in Brussels. These voices, and their personal stories about how vaping helped them quit smoking and change their lives for the better, were broadcast across the focal point of the European Union to encourage European politicians to support pro-vaping policies.

Driving through Brussels in the iconic electric pink Vape Bus, the World Vapers’ Alliance (WVA) says it was representing vapers worldwide, “displaying a powerful selection of quit stories from around Europe”. The collection of stories from individual ex-smokers was gathered as part of the Back Vaping. Beat Smoking campaign, which travelled across Europe throughout 2021.

The demonstration brought these messages from across Europe directly to Members of the European Parliament (MEPs), who were debating The Beating Cancer Plan which may set the direction for anti-smoking policies across Europe.

Michael Landl, Director of the World Vapers’ Alliance, said: “The next few weeks will be crucial for smokers, vapers, and public health in general with Europe’s Beating Cancer Plan being finalised. We came here today to make sure that vapers’ voices are heard and that the MEPs understand the real-life stories of people who have been able to quit smoking thanks to vaping.

European policymakers have the opportunity to make history and save lives if they back vaping as a tool to beat smoking. Our message to them is clear: choose science and save lives,” he added.

19 million smokers in Europe could switch to vaping, an alternative that is 95% less harmful, if the European Parliament would support harm reduction tools, such as vaping, in all their future legislation, including Europe’s Beating Cancer Plan.

There is a risk that European lawmakers - under pressure from anti-vaping activists - will introduce laws that would treat vaping the exact same as smoking. This would spell disaster for vapers, for smokers and for global public health. The best way we can beat smoking is to promote vaping as part of public health policies,” Michael Landl concluded.

The WVA says it amplifies the voice of vapers around the world and empowers them to make a difference for their communities.

Our members are 26 vapers associations as well as over 15,000 individual vapers from all over the world.”

One example of the stories it is sharing comes from Juan from Barcelona, who said: “Four years ago I stopped smoking thanks to vaping. I improved my quality of life, I no longer have fatigue, my nose is not running in the morning and the food tastes amazing.”

Nicolas from Paris said: “I switched to vaping with the specific aim to quit smoking. So, gradually I decreased the level of nicotine and now I am on the verge of quitting completely. Vaping is a very good method to stop smoking.”


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Dave Cross

Journalist at POTV
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Dave is a freelance writer; with articles on music, motorbikes, football, pop-science, vaping and tobacco harm reduction in Sounds, Melody Maker, UBG, AWoL, Bike, When Saturday Comes, Vape News Magazine, and syndicated across the Johnston Press group. He was published in an anthology of “Greatest Football Writing”, but still believes this was a mistake. Dave contributes sketches to comedy shows and used to co-host a radio sketch show. He’s worked with numerous vape companies to develop content for their websites.

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