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AVCA Responds To New NZ Vape Landscape

The Aotearoa Vapers Community Advocacy has responded to the implementation of the Kiwi government’s new vape law and says the flavour ban penalises adults keen to quit smoking

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The Aotearoa Vapers Community Advocacy (AVCA) has responded to the implementation of the New Zealand government’s new vape law and says the flavour ban penalises adults keen to quit smoking. It adds that the ban for general retailers will “sadly cost lives” and make making it harder for adults desperate to give up tobacco.

AVCA was formed in 2016 by vapers across New Zealand wanting their voices heard in local and central government. All members are former smokers who promote vaping to help smokers quit - a much less harmful alternative to combustible tobacco products. AVCA does not have any affiliation or vested interest in industry - tobacco, pharmaceutical and/or the local vaping manufacturing or retail sectors.

With the Smokefree Environments and Regulated Products (Vaping) Amendment Act passing last year, general retailers such as supermarkets, service stations and convenience stores can now only sell three flavours – mint, menthol and tobacco.

Smokers and ex-smokers wanting to access the most popular adult flavours, such as fruit and dessert, will need to find a registered specialist vape store online or in person.

If we are to reduce tobacco harm in society, we need to ensure assess to safer nicotine alternatives like vaping is easier, not harder. This is a totally misguided move that won’t help the kids and only punishes the adult Kiwis desperate to quit the cancer sticks,” says Nancy Loucas, co-director of AVCA.

Ms Loucas says big steps have already been taken to safeguard New Zealand’s minors from accessing vaping.

Since the vaping legislation was passed in 2020, it has been illegal to sell vapes and vaping liquids to anyone under 18 years of age. Consumer marketing and advertising has been banned, with much tougher rules around the likes of packaging, displays and signage.

A full range of cigarettes and tobacco products remain widely available in supermarkets, service stations and dairies. Yet, from 11 August, adults can’t readily access their favourite vape flavours from those same retailers. Full access to deadly combustible cigarettes and limited access to safer alternatives is a shocking public health policy,” she added.

AVCA (1) has long supported the formalisation of vaping as an R18 activity and mandatory product safety standards. However, it describes this latest regulation as over the top and hitting the wrong target.

Point of sale is where the Government needs to get tough. Some serious penalties now apply for retailers who sell to minors. The Government needs to move from educating retailers about the new laws to enforcement,” she continued.

Ms Loucas says the overwhelming number of retailers are responsible, requesting age identification. Any who aren’t, need the book thrown at them.

AVCA now looks forward to Associate Health Minister Ayesha Verrall’s soon to be released Smokefree Aotearoa action plan.

Key to getting New Zealand back on track with its 10-year smokefree ambition is elevating vaping as the go-to smoking cessation tool. Ensuring fair adult access to a wide range of vape products needs to be a big part of it.

“If this latest move slows down our national goal to be smokefree, as AVCA predicts, then the Government’s needs to be prepared to do the right thing and reverse it,” concluded Nancy Loucas.


  1. Aotearoa Vapers Community Advocacy -
Dave Cross avatar

Dave Cross

Journalist at POTV
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Dave is a freelance writer; with articles on music, motorbikes, football, pop-science, vaping and tobacco harm reduction in Sounds, Melody Maker, UBG, AWoL, Bike, When Saturday Comes, Vape News Magazine, and syndicated across the Johnston Press group. He was published in an anthology of “Greatest Football Writing”, but still believes this was a mistake. Dave contributes sketches to comedy shows and used to co-host a radio sketch show. He’s worked with numerous vape companies to develop content for their websites.

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