Vaping News

VPZ Grows As Lockdown Lifts

VPZ, Britain’s largest independent vape chain, has continued its strong growth following the relaxation of Covid lockdown restrictions

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VPZ, the UK's leading vaping retailer, has grown its store footprint since the easing of Covid lockdown restrictions. The independent company has opened five new stores, cementing its strong market position, and has created over 15 new jobs in the process.

The new locations means that VPZ now has 159 stores throughout the UK and underlines VPZ’s commitment to helping more smokers throughout the country quit.

The new sites are located in Helensburgh, Port Glasgow, Castlemilk, Glenrothes and Farnborough.

This latest investment will expand our reach into local communities, improving access to stop smoking advice and services as we support the UK in its ambition to be a tobacco free nation by 2030” - Doug Mutter, Director of VPZ

In the weeks since re-opening the vaping specialist has delivered a 165 per cent increase in “New to Vaping” kit sales.

The demand has been driven from smokers having no access to NHS stop smoking services and vaping retailers being closed due to not being classed as essential during Lockdown.

Chief medical officer Chris Witty also recently claimed that smoking has probably killed more people than COVID in the same time period and places a severe strain on hospital services.

The re-opening of the retail portfolio and the launch of five new stores has expanded VPZ’s reach and given smokers greater access to its expert advice and personalised support to help make the switch.

Doug Mutter, Director of VPZ added, “VPZ is the UK’s leading vaping specialist and we are spearheading the fight against the nation’s number one killer – smoking.

“The Pandemic has triggered an increase in smoking rates and the public health problem has been compounded by funding cuts for NHS stop smoking services and local support groups.

“This latest investment in our offering and expansion of our store footprint underlines our commitment to playing our part in regaining this lost momentum and helping the UK achieve its ambitions to be a tobacco-free nation by 2030.”

A new report from Royal College of Physicians Tobacco Advisory Group backs vaping as an effective treatment for tobacco dependency and recommends that it should be included and encouraged in all treatment pathways. The report also found that the long-term impact of vaping is 95 per cent less harmful than smoking cigarettes.

Edinburgh-based VPZ has already helped over 700k smokers in the UK quit since it was established in 2012.

Vaping is the most effective way to quit smoking,” Doug Mutter continued.

Our customers keep telling us that what sets us apart from other smoking cessation options is our team of vaping specialists who provide a dedicated one-to-one consultation to help smokers quit.

“Each of our specialists are trained and have expert knowledge, they work to the individual needs of the customer and many of our specialists are former smokers who have quit through vaping, so understand the ups and downs of the journey.

“By expanding our expertise through the development of a network of Smoking Cessation Coaches we are responding further to the needs of our customers and helping more smokers in the UK quit for good.”


Dave Cross avatar

Dave Cross

Journalist at POTV
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Dave is a freelance writer; with articles on music, motorbikes, football, pop-science, vaping and tobacco harm reduction in Sounds, Melody Maker, UBG, AWoL, Bike, When Saturday Comes, Vape News Magazine, and syndicated across the Johnston Press group. He was published in an anthology of “Greatest Football Writing”, but still believes this was a mistake. Dave contributes sketches to comedy shows and used to co-host a radio sketch show. He’s worked with numerous vape companies to develop content for their websites.

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