Vaping News

BREAKING: JUUL Attacks VTA Lawsuit

JUUL Labs has announced its opposition to the VTA lawsuit and speaks of its intention to leave the trade body at membership renewal time

Share on:
On Monday, POTV announced how The Vapor Technology Association (VTA) filed a lawsuit against the Food and Drug Administration over its Pre-Market Tobacco Application accelerated filing deadline. JUUL Labs has announced its opposition to the lawsuit and its intention to leave the VTA.

JUUL’s position statement has been posted in the media section of its American website. The company writes:


We are fully committed to the current PMTA process and are confident in the content and quality of the materials we will submit with our application by May 2020.

We are not appealing the recent federal court case in the District of Maryland and similarly do not support the recent lawsuit against FDA filed by the Vapor Technology Association in the Eastern District of Kentucky.

While we have appreciated the opportunity to collaborate with the VTA, we will not renew our membership when it expires later this month as we are not aligned on too many critical policy issues. For example, we support clean Tobacco 21 legislation and an outright ban on certain flavours.

JUUL Labs will continue to focus on combating youth usage of vapor products including JUUL while preserving the historic opportunity to switch adult smokers off of combustible cigarettes.”

JUUL’s combined pitiful positions to ban certain flavours and support the current registration process will simply serve to drive a bigger wedge between it and the vaping community and businesses. It sees that there is an advantage to driving other companies out of the market despite the fact that they serve different niches.


  • VTA Sues US Government – [link]
  • JUUL statement – [link]
Dave Cross avatar

Dave Cross

Journalist at POTV
View Articles

Dave is a freelance writer; with articles on music, motorbikes, football, pop-science, vaping and tobacco harm reduction in Sounds, Melody Maker, UBG, AWoL, Bike, When Saturday Comes, Vape News Magazine, and syndicated across the Johnston Press group. He was published in an anthology of “Greatest Football Writing”, but still believes this was a mistake. Dave contributes sketches to comedy shows and used to co-host a radio sketch show. He’s worked with numerous vape companies to develop content for their websites.

Join the discussion

Vaping News

Oz Ban Is Misguided

The Coalition of Asia Pacific Tobacco Harm Advocates says that Australia’s disposable vapes ban is “a puff in the wrong direction” and “misguided”

Vaping News

Cochrane Review Echoes Swedish Success

The Cochrane Review echoes the Swedish approach, finding less harmful alternatives like vaping are superior to other quit methods, says Smoke Free Sweden

Vaping News

A Manifesto for Smokefree Beginnings

The Smoking in Pregnancy Challenge Group has produced its fourth national report: “A Manifesto for Smokefree Beginnings”

Vaping News

European Parliament Endorses Smoking Cessation Tool

The European Parliament has endorsed vaping as a smoking cessation tool via its Subcommittee on Public Health, according to the World Vapers’ Alliance