FDA Is Not Magic

Posted 23rd July 2019 by Dave Cross
The American Food and Drug Administration (FDA) has launched a new part of its “The Real Cost” youth e-cigarette prevention campaign, marking one year of stupidity, with a British magician. Announcing the first e-cigarette prevention TV adverts, the FDA claims the ads will educate children about the dangers of e-cigarette use. The adverts feature British YouTube magician Julius Dein.

“Some people think that vaping is no big deal, but that is just an illusion,” says Dein, at the opening of both videos. Vapers and tobacco harm reduction advocates will be amazed that he then transforms a pod device into cigarettes – drawing a clear link, and stating that “if you vape, you’re more likely to start smoking cigarettes. It’s not magic - it’s statistics.”

Who is Dein?

The 25-yr old Brit is a magician and one of the current swathe of “pranksters” on YouTube. His talent extends to attacking his sleeping girlfriend with a fire extinguisher, smashing eggs on her head, tipping ice over her – and emptying a bowl of chicken hearts over her face. During a series of pranks on London Underground, Dein pretended to steal passenger’s bags – but it ended when a stranger belted him.

“The Real Cost” youth e-cigarette prevention campaign began with ridiculous hyperbole and “vapeworm” advertising in school toilets [link], redolent of the 1930’s Reefer Madness film.

Many hoped that the new acting FDA Commissioner Ned Sharpless would bring a dose of common sense to the office. These hopes have been dashed as he said: “The troubling epidemic of youth vaping threatens to erase the years of progress we’ve made combatting tobacco use among kids, and it’s imperative that our work to tackle this immensely concerning trend continue to include efforts to educate our nation’s youth about the dangers of these products.”


Sharpless continued: “As our new ads state: ‘it’s not magic, it’s statistics,’ and the potential for kids to become traditional cigarette smokers because of e-cigarettes gives me great pause.”

“We cannot allow the next generation of young people to become addicted to nicotine. We will continue to work to keep e-cigarettes out of the hands of America’s kids through policies to limit youth access to, and appeal of, e-cigarette products, take vigorous compliance and enforcement actions to hold manufacturers and retailers accountable when they illegally market or sell these products to minors, and continue to spearhead highly successful public education efforts to warn youth about the dangers of all tobacco products, including e-cigarettes.”

It is clear from Sharpless’ comments that America faces a continuance of the onslaught on tobacco harm reduction, and that the FDA will continue to focus on fear and lies when it comes to vaping.

 Dave Cross
Article by Dave Cross
Freelance writer, physicist, karateka, motorbikes, and dog walker