UKVIA Expanding

Posted 11th January 2019 by Dave Cross
The UK Vaping Industry Association (UKVIA) is expanding as new members sign up to make it an even more powerful voice in the corridors of power. The five new members come from around the globe but share an interest in supporting the organisation’s work to make U.K. vape legislation better.

The new members are:

  • ECig-Direct
  • Oxford Vapours
  • SMOK
  • Innokin
  • FlavorIQ

UKVIA is entering its third year and welcomes the new members, joining at a time when “the UK continues set a world-leading example in its progressive stance on vaping.”

ECig-Direct began trading in 2008, and is a leading UK supplier of vaping devices and e-liquids. Their Swansea-based team aim to provide a high-quality range of vaping products, using their own knowledge and experience as vapers.

Father of Managing Director Daniel Greenall established Swansea-based Oxford Vapours, after his encounter with a smoking-related illness. From their Oxfordshire base, the company have launched retail stores, a production line and online sales that now span UK and Scandinavia, with big hopes to reach into Europe and South Africa.

SMOK and Innokin are the first China-based members to join the UKVIA and bring an extensive knowledge of the global vaping market to the Association. Formed in 2010, SMOK are a leading brand of e-cigarette manufacturer Shenzhen IVPS Technology. Now with a customer base of 80 million strong, their e-liquids and devices are sold in 50 countries worldwide. Innokin designs and manufactures several internationally recognised vaping brands in China. Their products are available in more than 5000 Vape shops across America and serviced by customer headquarters in California.

FlavorIQ is one of Europe’s leading e-liquids suppliers and joins the UKVIA as an Associate Member. The German manufacturer started in 2014 as a branch of Hertz Flavours, a key producer in tobacco flavours. Through this partnership FlavorIQ have 60 years of experience in flavour design and bring this expertise to the e-cigarette market.

A UKVIA spokeswoman said: “As the leading trade body for the UK vaping market, we are delighted to welcome some of the most renowned vaping brands as members to the Association. The UKVIA has been working on the public health and policy frontlines for the industry with fantastic progress. We now look forward to working with new national and international members to achieve a real impact in harm reduction for smokers in the UK and worldwide.”



 Dave Cross
Article by Dave Cross
Freelance writer, physicist, karateka, dog walker