Originally launched as a disposable, the UK’s first legal big puff device earns top honour for innovation, while the Shisha Edition finishes runner-up
The UK’s first legal big puff device
The original IVG 2400 4-in-1 disposable has been named Innovation of the Decade at the Vapouround Global Awards 2025 in Dubai.
The award celebrates the device's original disposable format, a legal-first breakthrough that introduced flavour switching and extended puff count within UK regulations.
Following the UK’s ban on single-use vapes, IVG has since adapted the device into a reusable system that retains the same innovation while supporting long-term compliance.
This TPD-compliant, multi-flavour, high-puff device is the first of its kind legally available in the UK, delivering performance and longevity without stepping outside regulatory bounds.
Each device includes:
- 4 x 2 ml pre-filled pods (20 mg nic salt)
- Up to 2,400 puffs per kit
- A 1,750 mAh rechargeable USB-C battery
- Rotating pod mechanism to switch flavours on the go
- Built-in mesh coils for flavour consistency and smooth draw
Launched originally as a disposable, the 2400 has since been re-engineered into a refill-free system with replaceable pods, a move IVG made ahead of the UK’s June 2025 ban on single-use vapes.
The product now represents a compliant, high-performance alternative that meets evolving user needs without generating unnecessary waste.
Finishing runner-up: Best Shisha Product and E-liquid of the year
The IVG 2400 4-in-1 Shisha Edition was awarded runner-up for Best Shisha Product, recognised for its traditional hookah-style flavours delivered via the innovative rotating pod system. Meanwhile, the IVG 6000 Cherry Chew secured second place in the E-liquid of the Year category.
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Award significance
The recognition focused on the disposable version of the 2400, which at launch set a new legal and technical standard for big puff devices in the UK.
Vapouround’s decade awards honour products that have shaped the industry through innovation, usability, and long-term relevance.
The 2400 stood out by merging technical capability with legal compliance, without compromising on performance.
A Vapouround spokesperson commented: “The 2400 4-in-1 is more than a device; it’s a milestone. As the UK’s first fully legal big puff product, it broke new ground and reset the standards for what a disposable vape can be, both legally and functionally.”
IVG’s perspective
Rhett Morrissey, IVG Marketing Manager, commented:
“The 2400 is about delivering real innovation within clear limits. We didn’t want to create a workaround; we built something that works for adult vapers, is compliant by design, and stands up to everyday use.”
Built for real-world use
For vapers who want extended battery life, no mess, and no need to carry multiple devices, the 2400 4-in-1 offers:
- Instant flavour switching with click-feedback rotation
- Nic salt delivery for fast satisfaction and minimal throat hit
- A format that stays under 2 ml per pod and within 20 mg nicotine strength to meet UK regulations
The reusable version, developed in response to upcoming regulations, retains the original’s ease of use and user-focused design.
With disposable vapes banned in June 2025, the 2400 shows what responsible product evolution looks like.
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Tech summary: IVG 2400 4-in-1 Starter Kit
Puff count: Up to 2,400 puffs
Battery: 1,750 mAh USB-C rechargeable
Pods: 4 × 2 ml pods (20 mg)
Coil type: Built-in mesh coil
Flavour control: Rotating pod system (click-lock)
Compliance: Fully TPD-compliant
Conclusion
Whether in its original disposable form or today’s reusable model, the IVG 2400 4-in-1 isn’t just another high-puff kit.
Its award recognition cements it as a leader not just in design, but in delivering what informed vapers want: reliability, variety, and compliance.
Devices and e-liquids are stocked at nationwide retailers.
Media Contact:
IVG, New City House, Floor 6 & 7, 57–63 Ringway, Preston, Lancashire, PR1 1AF
www.ivapegreat.com | 01772 217000 | [email protected]
