JUUL2 wins prestigious Product of the Year 2023

Juul Labs’ all new JUUL2 system has been awarded Product of the Year 2023 in the ‘Vaping & Heated Tobacco Products' category

Share on:
Juul Labs’ all new JUUL2 system has been awarded Product of the Year 2023 in the ‘Vaping & Heated Tobacco Products' category, following an independent nationwide survey of 8,000 adult consumers by Kantar. The annual Product of the Year Award is the largest and most comprehensive study of product innovation in the UK, shortlisted by a panel of experts and awarded by the public.

Of the award, Efe Abebe-Heywood, Snr Director of Communications & Brand at Juul Labs UK said: “We are extremely proud that our commitment to product quality and innovation has been recognised by the voters who awarded JUUL2 this accolade. Our new JUUL2 system has marked a step change in vapour technology, providing adult smokers with a product that more closely resembles the consistency and experience of combustible cigarettes to support them on their switching journey.

Smoking remains the leading cause of preventable death and disease in the UK, and we remain committed to our mission at Juul Labs to transition even more adult smokers from cigarettes, while combating underage use.

The 2023 Award coincides with the launch of a new JUUL2 Blackcurrant Tobacco variant - a classic tobacco flavour with ripe blackcurrant notes, which further extends the JUUL2 portfolio in the UK. The new Blackcurrant Tobacco JUULpods launched on the JUUL website in January and will be rolled out across all major retailers nationally.

Outlining the company’s ambitions for the UK, John Patterson, Country Lead of JUUL Labs UK commented: “It is testament to our continued focus on technological innovation, adult-focused portfolio range, and responsible market stewardship that we’ve been awarded recognition as Product of The Year in the Vaping and Heated Tobacco Products category.

We have been encouraged by the number of adult smokers and vapour users who have transitioned to the new JUUL2 system since launch last year, and we are confident that the introduction of our new Blackcurrant Tobacco pods will provide even more adult smokers with greater choice to help them move away from combustible cigarettes.”

JUUL2 was launched in April 2022 following a successful pilot launch on The rechargeable pod-based system was updated from previous versions with new technologies and features, including the capability to combat potentially harmful and compatible pods, striking a blow to the illicit trade market of JUUL products.

All UK retailers stocking JUUL products are expected to uphold the company’s ‘Challenge 25’ age verification policy and are subject to continued mystery shopping audits. The company is also trialling a take-back and recycling programme for used pods and devices, which it hopes to roll out later this year.

“We have focussed our resources on the development of technologies aimed at transitioning smokers and combating unauthorised and underage use of our products” Patterson continued.

“As part of our goal to eliminate combustible cigarettes, we will continue working collaboratively with retailers and key stakeholders to ensure a more responsible and environmentally sustainable marketplace as the sector evolves.”


Dave Cross avatar

Dave Cross

Journalist at POTV
View Articles

Dave is a freelance writer; with articles on music, motorbikes, football, pop-science, vaping and tobacco harm reduction in Sounds, Melody Maker, UBG, AWoL, Bike, When Saturday Comes, Vape News Magazine, and syndicated across the Johnston Press group. He was published in an anthology of “Greatest Football Writing”, but still believes this was a mistake. Dave contributes sketches to comedy shows and used to co-host a radio sketch show. He’s worked with numerous vape companies to develop content for their websites.

Join the discussion

Vaping News

Australia Burns

Australia is providing a shocking vision of how things could be in the UK if it continues down a prohibitionist road for vaping and vape products with violence and firebombings

Vaping News

VPZ Celebrates Rise In Sales

VPZ Director Doug Mutter says the 12 per cent rise in vape sales figures across the industry is no surprise due to its effectiveness as a smoking cessation tool

Vaping News


A major new report from the World Health Organization (WHO) highlights Sweden’s success in going smoke-free with the help of less harmful cigarette alternatives

Vaping News

GFN24 – Booking Open

From the moment GFN23 finished, the organising team began to work on next year’s event, and are delighted to announce that the website is now open for online registration and ticket booking