VApril 22
Trade body UKVIA is promoting VApril 2022 to vape businesses so that they can be prepared and is providing a range of support materials
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by Dave Cross
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UKVIA says: “With VApril just around the corner we are proud to reveal our new assets which are available to anyone in the harm reduction community and are free to use. These include social graphics, branding, guides and more!”
The UKVIA says it is determined to ensure that VApril is “as effective as ever”. It describes the event as “the UK’s leading consumer campaign to encourage smokers to switch to vaping”. UKVIA is keen to see that trade and consumer organisations across the world get involved which is why it is providing these free to use templates.
“Throughout the month,” the trade body says, “the UKVIA will be sharing guidance across its social media channels to help smokers better understand the opportunities of making the switch to vaping. It will also share some of the stories from the millions of smokers who have already taken up vaping.”
Contained in UKVIA’s asset Dropbox zip file:
- VApril Branding - Including logos
- Social Media Graphics (with more to be added)
- StartVapingStopSmoking Guides
- Graphic Illustrations
Examples:
References:
- Download VApril materials - https://mailchi.mp/0a8a2b67de0d/vapril2022
Dave Cross
Journalist at POTVDave is a freelance writer; with articles on music, motorbikes, football, pop-science, vaping and tobacco harm reduction in Sounds, Melody Maker, UBG, AWoL, Bike, When Saturday Comes, Vape News Magazine, and syndicated across the Johnston Press group. He was published in an anthology of “Greatest Football Writing”, but still believes this was a mistake. Dave contributes sketches to comedy shows and used to co-host a radio sketch show. He’s worked with numerous vape companies to develop content for their websites.
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