250K Call

Posted 26th March 2019 by Dave Cross
An educational video about vaping, made by the New Nicotine Alliance (NNA) and the National Centre for Smoking Cessation and Training (NCSCT), has achieved 207,715 views. Public Health England’s Martin Dockrell has asked vapers if we can help get this figure to 250K.

“E-cigarette safety: the facts explained” sees experts take a deeper look at the evidence on some of the issues that surround the use of e-cigarettes - including the safety of e-liquids and vapour, second-hand vaping, the 'gateway' theory, and the safety of vaping relative to smoking.

It is the second of a series of five NCSCT films for the public, part-funded by Public Health England and produced in association with the New Nicotine Alliance.

The video features:

  • John Britton, Professor of Epidemiology at the University of Nottingham
  • Ann McNeill, Professor of Tobacco Addiction at Kings College London
  • Linda Bauld, Professor of Health Policy at the University of Stirling
  • Robert West, Professor of Health Psychology at University College London
  • Clive Bates, Counterfactual Consulting

Advocate Clive Bates commented on the short film: “Everyone with an interest in vaping and harm reduction - including and especially those who oppose it - should watch these UK videos. Great collaboration between government agency Public Health England, the public health experts at NCSCT and expert users and consumers at the NNA.”

The NCSCT supports the work of local stop smoking services with training and assessment programmes, support services for local and national providers and conducts research into behavioural support for smoking cessation.

The NNA is concerned with improving public health, through a greater understanding of the full range of risk-reduced nicotine products and their uses. It receives it’s funding from independent sources and mobilises volunteers to speak at public events.

Martin Dockrell is the current Tobacco Control Programme Lead for Public Health England, a role he took on after 7 years at Action on Smoking and Health (ASH UK). Last year, he said: “When the NNA and NCSCT made this video for us last year we said ‘who’ll watch 13 minutes of talking heads?’ Eleven months and 145k views later I’m thinking can we make it 150k in a year.”

Five months later and the figure tops 200,000, but Martin doesn’t want views just for the numbers, he passionately believes that misinformation places lives at risk – and this video helps to combat misconceptions in the minds of smokers:  “Over 90% of regular vapers are current or ex-smokers, but the perception among current smokers that e-cigarettes are as harmful as smoking is rising.”

Watch the video if you haven’t seen it, then share it to your social media accounts and ask your friends to view it - https://www.youtube.com/embed/qljBzXmTqjE.


 Dave Cross
Article by Dave Cross
Freelance writer, physicist, karateka, dog walker