Health & Studies

A Pathway Out of Cigarette Addiction

Latest research from Yale University study points to vaping products as a pathway out of cigarette addiction

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A new study conducted by the Yale School of Public Health (YSPH) and published in JAMA Pediatrics strongly cautions that a San Francisco ban on flavoured vaping liquids may have resulted in 18-24 year olds who would use vaping products instead taking up deadly combustible cigarettes.

The JAMA article (1) notes, “Given the relative health costs of smoking vs vaping nicotine, flavour bans that increase smoking may prove harmful.”

Yale News followed up on May 25 with an article (2) headlined “Ban on flavoured vaping may have led teens to cigarettes, study suggests.”

According to the JAMA article, the study “raises concerns that reducing access to flavoured electronic nicotine delivery systems may motivate youths who would otherwise vape to substitute smoking. Indeed, analyses of how minimum legal sales ages for electronic nicotine delivery systems are associated with youth smoking also suggest such substitution.”

American supporters of vaping products previously warned that flavour bans under review in states such as Connecticut would undercut small businesses, depress important tax revenue for governments and obstruct the efforts of people to escape addiction to traditional tobacco products.

Contrasting vaping products to traditional cigarettes, the study’s lead researcher notes in Yale News that “The bulk of current evidence indicates substantially greater harms from smoking, which is responsible for nearly one in five adult deaths annually. Even if it is well-intentioned, a law that increases youth smoking could pose a threat to public health.”

Sam Salaymeh, president of AMV Holdings, explained: “Vaping products offer the nicotine smokers crave in a combustion-free delivery system that replicates so many of the additional aspects of the smoking habit in a far safer and healthier package. We support the ‘freedom to quit’ for every person who uses tobacco products. And we firmly believe in the evidence -- both personal and empirical -- that shows how vaping products can lead to that freedom.”

AMV Holdings is the largest operator of specialty brick and mortar vape stores in the United States and the manufacturer of multiple e-liquid brands, including the exclusive PRIME line of nicotine e-liquids. Headquartered in Mooresville, NC, AMV Holdings operates 120+ retail locations under the Alohma, Kure, and Madvapes brands in the US and Europe.


  1. A Difference-in-Differences Analysis of Youth Smoking and a Ban on Sales of Flavored Tobacco Products in San Francisco, California -
  2. Ban on flavored vaping may have led teens to cigarettes, study suggests -
Dave Cross avatar

Dave Cross

Journalist at POTV
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Dave is a freelance writer; with articles on music, motorbikes, football, pop-science, vaping and tobacco harm reduction in Sounds, Melody Maker, UBG, AWoL, Bike, When Saturday Comes, Vape News Magazine, and syndicated across the Johnston Press group. He was published in an anthology of “Greatest Football Writing”, but still believes this was a mistake. Dave contributes sketches to comedy shows and used to co-host a radio sketch show. He’s worked with numerous vape companies to develop content for their websites.

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