Im glad smok is makin a real effort to improve their coils since they r in a completely different ballpark when it comes to being available, specially in the states.
Their mods may have a rep for breaking, but ive never had any probs with their tanks that a proper coil doesnt solve (such as leaking) and i can vouch for the durability of at least some of their pen batteries. Djlsb proved they basically have to be treated as a mech tho, because their protections dont work like they should.
This seems like a competitor for the luxe pm40, like their 1 or 2 aegis clones. But thats good too, at least start with a good design. If they ever decides to start putting a premium on quality and reliability they might actually be able to become something great, considering their already vast resources