Here's some stuff from the Vaping Flash Mob Facebook page which explains the reasons behind it: "We all know that EFVI didn't succeed as we wished... In order to deliver our message to the medias, we will need to get all onboard. You will need to gather vapers and supporters and have a vape flashmob a public place one or more people to take pictures and movies the group will be on the spot at a certain time to make cloud or two all together then split Wether you are in a large or a small city, no matter, everybody can participate !!! It would be nice if we could collect as many pictures as possible from all over the world. If we are legions the press will talk about it (you can invite them)... So, share this page, you can organise your local event here (just put a # before the location), or you can decide to make a page for your own country."